Over the course of 2020, Idromeccanica Lucchini - always up to speed when it comes to research and innovation - has renewed its communication strategies. In a world blocked by the pandemic, which has made it difficult to meet in person, it has hastened the information and communication digitalization process that had already been going on for years.
Watch the video with Matteo Lucchini
Idromeccanica Lucchini has chosen to revamp its digital communication with an evolved website that can truly meet client needs and is looking into the world of farming.
The new website started with a preliminary design phase to meet the three main needs of Idromeccanica Lucchini:
- Clear product offer
- Presence of case studies
- Personalized offers
Products and product families
The new website thus features a simple and clear yet exhaustive section illustrating the various product categories. The new product sheets are easy to navigate and, in addition to a punctual and technical description of the greenhouses and other products, they highlight the characteristics and potential of the Lucchini range so that clients and collaborators can understand its full potential. Folders contain detailed information on measurements, dimensions and the specific properties of each product.
It is therefore very easy to find the greenhouse or system that best suits one's needs. The section does not only have an illustrative purpose, as it is also connected to the blog section. Images, videos and technical sheets integrate the text to describe the characteristics of each product in detail.
A significant part of the new website is the Blog section, in which Idromeccanica Lucchini presents the various case studies of the greenhouses and systems set up in Italy and all over the world. Clients can thus read articles that illustrate how Lucchini has tackled real challenges in a simple and clear manner.
Clients can browse the various Lucchini products and, most of all, they can read about the capability of the company to tackle all kinds of challenges and provide a service that goes beyond a simple sale - it starts with listening to the client's needs and understanding the area's problems, the crop's needs and the environmental characteristics.
The various articles illustrate the design, logistic aspects and setup of greenhouses as well as the after-sales assistance offered by Idromeccanica Lucchini.
The new experience is also completed by the innovative configurator: a tool that enables clients to virtually build the greenhouse or system more suited to their needs. Potential clients are guided keeping the following into consideration:
- Plant well-being
- Type of cultivation (soil, soil-less, vertical, etc.)
- Energy and water saving
In addition to the website, Idromeccanica Lucchini has also set up social media accounts to be closer to its clients day to day. In addition to the usual channels, particular attention was dedicated to LinkedIn, which is growing in Italy and which enables Idromeccanica Lucchini to create a virtuous circle to find new markets by sharing knowledge, technologies and possibilities.
Idromeccanica Lucchini has the purpose of generating contacts and shares that improve the knowledge of the sector thanks to new opportunities and new markets.