Ando Farm in Saitama Prefecture usually does a brisk business with its picking farm, where visitors can enjoy their delicious strawberries. Some of their varieties are only available locally and can only be enjoyed by consumers visiting Saitama Prefecture.
Still, due to the pandemic, the firm was forced to suspend operations of their picking farm for the entire month of January. Faced with the grim prospect of seeing their precious berries go to waste, they teamed up with Shokubunka Co Ltd, a company dedicated to eliminating food loss by offering local farmers a means of offering their produce online. Their online service, which connects customers with farmers through the Toyosu Market in Tokyo, is called Toyosu Ichiba.com
Photo source: Dreamstime.com