With a family business in bio-pesticides, organic farming and indoor horticulture, Anisha Goel was no stranger to the toll excessive chemicals have on the body, the loopholes in organic certification, lack of Good Agricultural Practices (GAP) and the extent of food wastage.
Anisha was visiting India from Paris in 2015, where she worked with AXA, when she realised that it was difficult to find healthy salad greens in India, the tomatoes tasted different, and berries were near-rotten by the time it reached consumers. At the same time, indoor farms were becoming profitable and attracting serious venture capital.
Rural soil-based farming has unstable supply, seasonal price volatility and low shelf life of 1-2 days. The two main underlying issues here are:
a) Excessive use of chemical crop protection - even in “organic” certified produce
b) Inefficient logistics infrastructure leading to >50 percent wastage of fresh greens
“Growing up in a family where the business involved indoor horticulture and contract organic farming, we understood the excessive pesticides and chemicals we all consume on a daily basis, and the toll it takes on our bodies. We wanted to provide a safe and reliable supply of healthy salad greens, tasty tomatoes, and fresh berries,” says Anisha.