Almeria, Spain

Grupo Agroponiente presents its new tasty Marejada tomato

The latest novelty from the Spanish Grupo Agroponiente in the tomato segment is the Marejada, a ribbed black tomato that the company will exclusively market under its own brand Gold Quality. The variety was bred especially for the Grupo Agroponiente.

"Our R&D Department continues to work on research to launch new products that meet market demands and customer needs and allow for better performance by growers", they share. "Marejada is a tomato with one remarkable characteristic above all others: flavour. It's the flavour that is recognisable by the consumer and which in the various consumer panels that have been carried out, exceeds the following in its category by more than half a point."

In addition the team says that 'Marejada' is a tomato of very high quality standard throughout the season, and thanks to the hydroponic way of growing has a lower water footprint. Then there's the shelf life that's considerably longer than the other varieties in its segment.

"During the launch of this Marmande Chocolate we will place special attention on its authentic traditional tomato flavour, with an extraordinary concentration of lycopene and nutritional characteristics far superior to those of its competitors."

"We want to continue working on the flavor tomato segment and the importance of offering its customers flavor-focused tomato varieties, as it has done previously with its red and green (Raf) ribbed tomatoes and its black and cherry tomatoes. In this way, a palette of varieties is completed that also perfectly fulfills the objective of offering farmers tools to compete fully and through the big door in the flavor market.

Javier Núñez, head of R&D for the Agroponiente Group affirms that "this new tomato, whose variety 'Marejada' has been developed exclusively for our company, is another step forward in our philosophy of finding competitive products that satisfy the needs of clients and the market in general, that reach consumers and give them a sense of satisfaction. At the Agroponiente Group we have developed a department whose main mission is this, and this case is not the first, nor will it be the last. Coordination with clients to explore consumer trends is fundamental to our development and these types of findings are not going to stop happening on a regular basis."

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