Across their four North West sites and under 17.3 hectares of glass, Flavourfresh Salads grows 2,700 tonnes of tomatoes, 600 tonnes of strawberries, 3.5 tonnes of blueberries, and 97 tonnes of blackberries every year. The company churns out an average of 75,000 packages per day supplying the likes of Asda, Waitrose, Morrisons, Booths, Co-op, and M&S.
“Scale is important in our industry because the margins are so slight and you need volume for success, so it’s a complex and technical business,” says the company’s Managing Director Charmay Prout. “It’s my job to make sure the team works well together because we want to be the premium grower of soft fruit and tomatoes supplying multiple top-end retailers."