Webinars on 'World of Horticulture' during IFAMA 2020

Greenport West-Holland is organizing a large number of online meetings on the theme of 'World of Horticulture'. The webinars are part of the international event IFAMA 2020. Speakers during the first online meeting of Greenport West Holland are Adri Bom-Lemstra (provincial executive of South Holland, chairman Greenport West Holland), David Hughes (former Sainsbury's professor) and Ernst van den Ende (Managing Director Plant Sciences Group WUR).

IFAMA was founded in 1990 by Harvard Business School professor Ray Goldberg. His goal: to stimulate strategic thinking across the full spectrum of the agribusiness food chain. IFAMA is now an association with members from more than 50 countries. In 2020, the 30th annual conference of IFAMA would take place in Rotterdam. Due to the coronavirus, this conference is being organized online and spread over a longer period of time.

Attention to triple helix
Until the end of 2020, Greenport West-Holland will provide a large number of the program components within the theme "World of horticulture". The first online meetings started on 25 June. Provincial Executive for Agriculture and Horticulture South Holland Adri Bom-Lemstra (also chairman of Greenport West Holland and Greenports Netherlands) will then discuss the triple helix organization Greenport West Holland. During IFAMA 2020, cooperation between governments, entrepreneurs and knowledge institutions will receive extra attention.

Emeritus professor David Hughes is active throughout the entire chain, grower and worked as a Sainsbury's professor. He discusses the robustness of the greenhouse horticulture chain and the internationalization of the ecosystem. Hughes addresses the question of what contribution greenhouse horticulture can make to future food. Ernst van den Ende, Managing Director Plant Sciences Group WUR, discusses how greenhouse horticulture can develop further, the challenges and opportunities and how the sector can cooperate with other sectors.

Organization
IFAMA 2020 is organized by IFAMA, Municipality of Rotterdam, Province of South Holland, Greenport West Holland, Leiden Delft Erasmus Alliance of Universities (LDE), Inholland University of Applied Sciences, Wageningen University & Research and Foodlog.

Source: Westland Hortibusiness.


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