New research from Monash University is looking to conduct market research within the overlapping hydroponics and organic farming spheres in the form of a five-minute survey, or ten-minute phone interview. This research will be used to gain a better understanding of customer needs and preferences in this market space.
This research will be conducted by Numa Wadhwania, an honours student at Monash University. Members of the research team include Jamie Selby- Pham and Kimber Wise, who are Head of R&D and R&D Scientist at Nutrifield respectively. As a manufacturer of hydroponics inputs, Nutrifield has a financial interest in the results of this research. All data will be collected by an impartial third party, and results will be de-identified before they are presented.
Farmers, home growers, and retail staff were selected for this research for their unique perspectives on the goods and services that they use and/or sell.
"My research provides farmers with an opportunity to provide input into products being formulated for them, and will widen both the hydroponic and organic farming industries by bringing economic benefits to farmers, as well as making organic farming more accessible to those wishing to engage in it", Numa Wadhwania explains.
"I'm looking for hydroponic farmers to complete an anonymous five minute survey on their preferences and values. My research results will turn into a white paper to be distributed within the hydroponics industry."