"In 2012, I spent a year in Mexico. I saw a lot of opportunities there, and decided to jump in on a market demand for 'on the spot' technology." Dennis de Zeeuw is Director General of DQ Hortisoluciones and talks about his company and working in the Mexican market.
Hortisoluciones sells horticultural technology on the Mexican market, from ISM Hortimat, Holland Screens and Holland Netting, and next to that a variety of other goods. At the moment, the company is marketing the Bio Bull, because labour is getting scarce due to industrialisation. With this product, the need for labour is reduced and crops can be changed faster. "We think the service behind this is very important."
The Bio Bull is a Hortimat crop shredder, which can process 2,000 to 3,500 m2 per hour. The shredder is mostly used for clearing out old bell pepper, tomato and cucumber crops, when the greenhouse needs to be emptied. The machine has a large input space, which ensures that the crop goes through easily. It can only be controlled remotely, which makes it very safe to work with.
In Mexico, horticultural produce is mostly sold to the United States and Canada, and they get paid in USD. "At the moment, the USD is a lot stronger than the Mexican peso, so the growers get more pesos per kilo of produce, but the labour costs stay the same." Due to COVID-19, new building projects have been postponed a little, but Dennis is positive about the market because of the company's diversification. "The goods we sell each year, we can keep selling."
Hortisoluciones finds it important to be a local source for customers, that knows the language, the culture and the way of thinking. The local sales organisation, the possibility of delivering on-site, service, installation and the quality of the products that the company supplies makes them an interesting partner for growers. "We see that the local service is more important than ever, we have to keep supplying the customers so that their processes can continue."