A putative class action against Cento Fine Foods (Cento) challenging the packaging and labeling representations regarding its “Certified San Marzano” tomato products will move forward after a California federal court denied the defendant’s motion to dismiss.
Earlier this year, a trio of tomato fans filed a false advertising suit against Cento, alleging that its “Certified San Marzano” tomatoes are not truly San Marzanos. The plaintiffs claimed that the term “San Marzano” refers to canned tomatoes that are grown in the Agro Sarnese-Nocerino region of Campania, Italy, and “must have a Denominazione di Origine Protetta (D.O.P.) marking” from the Italian Consortium that “was granted the right to certify and approve San Marzano tomatoes by the European Union.”
Cento asked the court to dismiss the suit, arguing that the plaintiffs failed to state a claim, but U.S. District Court Judge Haywood S. Gilliam, Jr., sided with the plaintiffs.
The allegations stated in the complaint—that each of the named plaintiffs relied upon the “Certified” marking on the product packaging, that the “Consortium is the only entity that can certify and approve a San Marzano tomato,” that “San Marzano tomatoes must have a D.O.P. marking, certifying that the tomato was grown in the correct region and according to the correct specifications,” and that Cento’s products are not grown specifically in the Agro Sarnese-Nocerino region and lack the Consortium’s D.O.P. marking—were sufficient to state a claim under California’s Unfair Competition Law, Consumer Legal Remedies Act and False Advertising Law, the court said.