Purple vegetable bowls at Fruit Logistica

During the Fruit Logistica 2020 in Berlin, Bejo presents contemporary, tasty and healthy Bejo vegi bowls. Delightful Purple Power bowls will be presented during the event. With matching varieties for every bowl of course: the Bejo tasty bowl contains Bejo's snack varieties in carrot, kohlrabi, radish, celery, onion and white cabbage.

Redi is a concept for Purple Sprouting Broccoli which combines healthy ingredients in an original way. To promote Redi, Bejo aims to cooperate with the chain and - especially - retailers. For inspiration a promotion line has been created, which includes sustainable packaging among other things. Several category managers have shown their interest, but chefs are also charmed by Redi.

Purple Power
Bejo's Purple Power concept shows purple vegetables with a high content of nutrients. The range includes Erasmus, the world’s first 100% male purple asparagus variety. Erasmus offers a sweet taste and is suitable for raw consumption. It will be positioned as a salad asparagus, but Erasmus is also suitable for stir-frying or barbecuing. Attention will also be given to white, green and green anthocyanin-free asparagus with the theme ‘colorful taste asparagus’. The aim of the promotion is to convince the contemporary consumer about asparagus. Bejo invites those who are interested in the pitch ‘we colour up your asparagus sales’. The pitch will take place daily at 11 AM at the stand.

Bejo’s organic assortment grows stronger
The demand for organic seeds is still growing. Bejo has further expanded its organic assortment. Varieties have been added in leek and lettuce. Onion sets are now available organically as well. With these additions to the organic assortment, Bejo offers growers the possibility to further sustain their cultivation from the seed: organic – right from the start.

Besides the introduction of Bejo bowls, Redi and Purple, previously introduced innovative concepts also inspire the vegetable chain. Coolwrap is already known by many and is currently available in supermarkets. It’s an example of a concept which offers new options for usability and more recipes for the use of a special white cabbage. Furthermore, Kohrispy kohlrabi snacks, Krunchelly celery sticks, Purple Power sprouting broccoli and red beet Manzu will be shown at the stand.

A team of specialists will be waiting to share their expertise with you at stand B-16 in Hall 1.2.

For more information:
Bejo Zaden
Trambaan 1
1749 CZ Warmenhuizen

Postbus 50
1749 ZH Warmenhuizen

T +31(0)226 - 39 61 62
F +31(0)226 - 39 35 04

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