Australian Strawberry Distributors (ASD), Coldstream, has invested in a Canadian-designed and built Cravo greenhouse.
General manager Jim Ripepi said they had significantly improved fruit quality, allowing the company to target the export market of Dubai.
Mr Ripepi said the walls and roof of the Coldstream greenhouse could be opened and closed remotely, ideal for strawberries, which needed warm days and cool nights.
"We needed something to vent the heat out of the house during our hot summers and the only way we could do it was with a retractable roof," he said.
"It vents the heat out when it's warm, keeps it warm when it's cold, and the diffused white covers shade the strawberries from high UV rays."
The greenhouse covers an area of 4.2 hectares and contains 500,000 plants.