US: Indoor lettuce growers find a wedge to market amid another E. coli outbreak

Another outbreak of E. coli in romaine lettuce has sickened more than 100 people nationwide and left others wondering if raw salad is safe. As food-safety investigators clear the vegetable aisle of contaminated lettuce, authorities provided more guidance on how to shop for safer product.

Consumers should only eat romaine if it is from a harvest region other than Salinas, Calif., or if it was grown indoors, the Centers for Disease Control and Prevention and the U.S. Food and Drug Administration said. If it’s not labeled with a harvest region or growing method, don’t eat it.

By singling out indoor-grown lettuce as a potentially safer alternative to field-grown lettuce, food-safety regulators are boosting demand for product grown by Medford-based Revol Greens and its greenhouse-growing peers around the country.

“That (government advice) is definitely helping us out this time,” said Brendon Krieg, a partner and sales manager at Revol Greens. “We are seeing an uptick in demand from retailers and restaurants because it has such a major impact on their business when they suddenly can’t serve salads.”

Read the full article at Arizona Daily Sun (Kristen Leigh Painter)

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