"The Italian tomato market is very important, so we pay special attention to this market in our breeding activities. We'll breed directly in Italy and make the product available directly to Italian growers." With these words Sandor van Vliet launched the Italian branch of breeding company Axia Vegetable Seeds: Axia Sementi.
In the photo above: Davide Recupero (standing).
A lot of people attended the launch event organized by Axia Sementi, where Davide Recupero was presented as Country Manager Italy. Davide is 49 and a Sicilian through and through, has over 20 years of experience in the sector and has already worked for a leading seed company.
"I would like to thank Axia Vegetable Seeds for placing their trust in me. It is a new challenge with new responsibilities and I welcome it, putting myself at the service of Italian horticulture", he said.
In the foreground, Axia Seeds managing director Sandor Vliet during his speech
Since its launch, Axia has become a global vegetable brand - as shown by the whereabouts from the entire management team of the company that traveled to Vittoria (RG) in Sicily for the occasion, starting with managing director Sandor van Vliet, representative Pieter Immerzeel and representative Hessel Deinum from the Netherlands, director Alois van Vliet from the US, managing director Michel De Winter from Spain and board of directors member Klaas de Haan from China.
In the background: the speakers' table
Sandor van Vliet told the history of Axia from its establishment after personally greeting the "Italian new entry".
Van Vliet listed the various steps that have led Axia to counting several research and/or specialized centers in Italy, Thailand, Mexico, Turkey, Spain, US and, of course, the Netherlands, with over 200 people working directly in R&D and marketing activities.
Above: the audience
50 tomato varieties
"On an international level, Axia reaches a market with considerable potential for all product ranges - 50 tomato varieties, 15 pepper varieties, 3 pumpkin varieties, 3 aubergine varieties, 10 zucchini and cucumber varieties and 5 watermelon varieties."
In order to promote its products more, Axia follows all the steps along the chain starting with genetics, production, processing, logistics and retail and ending with final consumers. "We do this to anticipate sector trends as well."
Managers of the Axia's main international branches reunited in Vittoria (RG) for the occasion.
All Axia managers then spoke to introduce themselves and offer their congratulations for the company's new Italian adventure.