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June 11, 's-Gravenzande

Second edition of innovation seminar ‘Let's Improve Together’

Following the first edition of the innovation seminar “Let's Improve Together”, Royal Brinkman announces a second edition, to be held on Thursday, June 11th, 2020. For this second, more international edition, Royal Brinkman’s guest list will include 500 Dutch and international growers.

To inspire and motivate growers across the globe, Royal Brinkman’s seminar will focus on education and discussion of global horticulture industry developments. “Our goal is for growers to work together on these global issues, so we can co-create innovative solutions for a healthy future.” Ton van Mil, CEO of Royal Brinkman: "By joining forces and collaborating on a global scale, we can make considerable progress in the horticulture industry.”

During Royal Brinkman's annual Horti Experience, the board first announced internally that a second edition of the innovation seminar Let's Improve Together would be held. During the Horti Experience, Royal Brinkman’s international sales staff and branch managers visit their headquarters in the Netherlands for knowledge exchange and training purposes.

‘Dutch Horticultural Week’
This year's GreenTech, the horticultural trade fair in RAI Amsterdam, will take place on June 8th, 9th and 10th, 2020. The pot and bedding plant event “Flower Trials”, will take place during the same week.

Growers from all over the world travel to the Netherlands during this week to do research and to get insights into the latest sector developments. This offers Royal Brinkman an opportunity to connect with international growers from across the globe. “By connecting these large events to our seminar, we can create a powerful platform for the international horticultural sector and make a true impact on the future of our industry.”

Program & registration
Attending Royal Brinkman’s innovation seminar is only possible by personal invitation. The official invitations will be sent out in early 2020. You can show your interest in attending the seminar on the official event website: More information about the program and speakers will be announced later. The seminar will take place at the same location as the 2019 edition, at the historical auction hall at Royal Brinkman’s headquarters in ‘s-Gravenzande (The Netherlands).

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