Agrizar, one of Mexico’s largest growers, with a production network of over 8,700 acres, will grow berries exclusively for Mastronardi BerryWorld America (MBWA).
“I was intrigued by the success of BerryWorld’s proprietary berries in global markets,” says Piero Zarattini, CEO of Agrizar. “But when I witnessed the plants’ durability and yield, and tasted the fruit, I was blown away.”
“We’re excited to expand our long-standing relationship with Agrizar,” says Paul Mastronardi, President and CEO, and the fourth-generation family member to lead Mastronardi Produce. “We’re continually impressed by their operations, facilities, and ability to deliver a fresh, flavorful product. There is massive growth potential for berries in North America, and we look forward to growing together.”
Mastronardi BerryWorld America is a joint venture between Mastronardi Produce and the UK-based BerryWorld. The partnership marks the introduction of BerryWorld’s exclusive berry varieties to the North American market, following a record of expansions across Europe and into Africa, Asia, and Australia.
Agrizar’s production of MBWA berries started on September 27.
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