VD Holland portrays the pepper cultivation process in a new corporate film

"Production is lagging behind slightly, pricing is reasonable across the board"

"At the end of the year it is quite satisfying when you have managed to bring the plants to a healthy end with good production and good quality peppers," says Tim van Dijk from VD Holland at the end of the new company film about the pepper cultivation company.

This year Tim and his brother Arnaud and the team, which will also be introduced during the film, are firmly on the way to that goal, although the production is slightly behind previous years, the brothers say. "At times there was little produce available and that was reflected in the considerable highs and lows that characterized the market even more than usual. However, prices are reasonable across the board."

During the corporate film, the brothers show the entire cultivation process, harvesting around 11 million kilos of bell peppers annually, about 60 million pieces on an annual basis.

Prior to the harvest, which starts from mid-March, the crop in the greenhouses was first planted carefully. Then it's about hanging strings, tying up, and useful insects are used to maximize organic cultivation. Furthermore, with geothermal heat, heat pumps and heat from a biomass installation, a total CO2 reduction of 90% is achieved.

All that cannot be done without a good team. "We had the corporate film made to show what we do. We deemed that important for both our customers and for recruiting (new) employees."

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VD Holland

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