The FreshStart Conference, the United Fresh Start Foundation’s annual conference, golf tournament and gala dinner, will once again feature a silent and live auction benefiting the foundation, as well as a General Session and Workshops focused on how the fresh produce industry can increase children’s access to fresh fruits and vegetables, and aim to find new business opportunities to serve kids and families, United Fresh said.
The conference also will include United Fresh’s volunteer leader meetings, and the annual Gala Dinner will recognize the recipient of United Fresh’s 2020 Lifetime Achievement Award. The FreshStart Conference will take place January 14-16, 2020, at the Loews Ventana Canyon Resort in Tucson, AZ.
“The FreshStart Conference is an opportunity to empower our industry, and focus attention on new and creative ways of cultivating the next generation of produce consumers,” said Phil Muir, President & CEO, Muir Copper Canyon Farms, and Chairman of the United Fresh Start Foundation Board of Trustees. “This year, I’m excited for attendees to experience a packed lineup of engaging events, networking with colleagues, and the opportunity to come together for a worthwhile cause.”
In past years, the auction and golf tournament have raised over $100,000 each year, which United Fresh says supports its mission of increasing children’s access to fresh fruits and vegetables. It's part of a national movement that’s providing salad bars to schools, supporting school nutrition leaders, and partnering with like-minded stakeholders to provide children with fresh produce after school, on weekends and during the summertime.
“I’m looking forward to this year’s FreshStart Conference as a way to get the industry thinking about what we can all do, both personally and professionally, to grow opportunities for kids to enjoy the healthiest foods on the planet, fresh fruits and vegetables,” said Greg Corrigan, CEO, United Vegetable Growers Cooperative, and United Fresh Chairman of the Board. “This year’s event will be at a beautiful, sunny location, and we invite the industry and our volunteer leaders to join us in supporting a great cause while we kick off the new year together!”