Ocean Mist Farms has announced the results of its 'Reach for the Gold' promotion.
The company said that rather than a traditional sweepstakes approach, the Reach for the Gold campaign leveraged weekly email trivia with the brand’s existing database of over 63,000 shoppers that included four key areas of brand messaging: family farming legacy, growing region, sustainability and meal inspiration. In addition, it said mass brand awareness was generated through both social media and advertising campaigns that drove visitors to a new web page.
10 participating retailers were supported through a social media ad campaign reaching their specific communities with details about Ocean Mist Farms’ artichokes being on-shelf. Furthermore, each of these partners also received email marketing support targeting the brand’s shoppers who identified themselves as frequenting that specific store. Shoppers could easily locate Ocean Mist Farms artichokes on the shelf by way of new, on-pack messaging that included a sticker on clamshells and a petal insert on bulk artichokes.
This spring Ocean Mist Farms launched a new 4-pack clamshell with size 30 artichokes, aimed at convenience.
“We have had an exciting spring season launching a marketing campaign that expresses so well the expertise and quality that the Ocean Mist Farms brand had been built on,” said Diana McClean, senior director of marketing at Ocean Mist Farms. “Our sales results tell us that trade partners and shoppers alike understand that our commitment to maintaining the gold standard in artichoke production equates to a superior quality and flavor that is hard to beat. And, of course, our shoppers have played a critical role in helping to identify their needs and address them through ongoing product innovations.”
The results of the Reach for the Gold campaign were nearly 2 million brand impressions and over 140,000 confirmed shopper engagements in a one month period. Ocean Mist Farms’ marketing efforts during the spring sales window resulted in increases in retail sales of 20 – 30 percent with various retailers throughout the United States, it said.
Ocean Mist Farms is wrapping up the spring season by sharing the joy of artichokes with Castroville Artichoke Food & Wine Festival attendees as the main sponsor of their 60th annual event happening June 1 – 2, 2019, in Monterey, CA.
For more information:
Diana McClean
Ocean Mist Farms
Ph: +1 (831) 770-6435
dmcclean@oceanmist.com
www.oceanmist.com