When thinking of the perfect body, you may not think of packaging at first, but in the future this term should be a reference for everyone with a packaging question. It is a new story in a market that is strongly innovative and in which the competition is always on the move. Johan de Neef, Business Unit Manager at Smart Packaging Solutions: "It is important that not only your products, but also your brand keeps up to date. It has to match your organization and what you want to express. The developments we have started up in recent years required us to enrich our identity and tell a new story to the world."
"Our mission and ideals remain unchanged, but have been more clearly translated into a new positioning that fits us better and with which we distinguish ourselves. In recent years, we have made a lot of investments in various things, such as our machines. The result is a much larger capacity and our products being distributed all over the world. It needs a message, matching our growing market and which can be told on the fast online networks and social media of today."
They also thought it important to keep the communication towards their employees up-to-date. Johan: "We invest a lot in human capital; we put effort in a proper guidance of our employees and provide sufficient opportunities for growth and education. We invest a lot in keeping employees interested and binding them to us, and that also needs to be told in a modern, attractive way. Because young people nowadays sooner choose a company with which they can identify. They are the ones who are going to write our story."
The perfect body is a translation of what Smart Packaging is supplying to its customers: a perfectly protecting packaging for vulnerable products of natural origin, such as meat, fish, fruit, vegetables, and flowers. Johan: "The perfect body makes a powerful statement about the value of our packaging for the products of our customers. And not just the packaging, also the expertise of our people, the involvement with both our customers and their customers, the sustainable manner in which they use recycled paper, sparingly use resources and energy. All these values together form the perfect body and are communicated very visually, powerfully, and unequivocally, in a way that sticks."
"As a leading producer of cardboard packaging, we make it possible to store or transport these fresh or frozen products in the best possible conditions, in customized, sustainable, reliable and innovative packaging, guaranteeing quality and food safety. In the perfect body."
With the new image, the company wants to realize big plans and ambitions. "We want to increase the awareness that for the best, strongest, most attractive, and 100% circular packaging solutions, you have to go to Smart Packaging Solutions. To grow to be the ultimate reference for everyone who needs a packaging solution. Because of the final packaging, but also because of the packaging advice and good service coming with it. We do not only want to be market leader in volume, but particularly in knowledge and support, both in the local and international market. And we realize that just a nice brand is not enough. That is why what we want to tell with the perfect body, is part and parcel of what we supply. A nice 'packaging' has no value without good content."