In the past year, Ly Hoang bundled his experience within the international fresh produce sector with the company Pacific Orient Trading (POT) Europe. The company from Poeldijk, the Netherlands, exports fresh fruit and vegetables to wholesalers and catering channels in Europe, the Far and Middle East and North America on a daily basis.
“Thanks to a good cooperation with Italian growers we can guarantee daily fresh products from Italy for our customers,” says Ly Hoang. “We built relationships with high-quality growers via our sales partners, because we think this is the best way to build a reliable and high-quality system.”
Pacific Orient Trading Europe offers a wide range of seasonal fruit and vegetable varieties, although they also offer products that are available year-round, and these vary from aubergines, cherry tomatoes, celery, radish, cauliflower, broccoli, grapes and other Italian seasonal products. “We can supply these fresh Italian products to anywhere in Europe, from one box to full pallets of each product.”
“Italian growers spend a lot of time on seasonal vegetables. Our goal is to import these values, and that’s why we offer a special assortment of seasonal products that have high nutritional values that retain their unique flavour and smell,” Ly concludes.