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Chinese vegetable consumers hungry for apps

Amid the rise of food delivery services in China, popular mobile phone apps are quickly reshaping the vegetable market in Beijing.

A Beijing woman said she is too exhausted to go to the market after work and the vegetables by then are usually leftovers anyway. So, she now relies heavily on an app to purchase vegetables, sometimes at cheaper prices and with free condiments.

Li Jiankang has been selling vegetables for more than 10 years at a market in Balizhuang of Beijing’s Chaoyang District. His store is not close to the entrance so he often had few customers in the past. In March, Li joined an online platform to sell vegetables and now has 2,000 online orders with revenues totaling 140,000 yuan ($20,800).

Marketer Fang is the latest to join the trend. After selling vegetables for 23 years from a 6-square-meter stand at Fengqi Agricultural Market, Fang even sketched out the process of online shopping to share with his aged customers so they could place app orders.

A manager from food delivery service Ele.me said vegetable delivery service is increasing with business transactions exceeding 100 million yuan last year. A number of shops on the app completed sales ranging from hundreds of thousands to millions of yuan.

Source: ecns.cn


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