"Following the cold that had momentarily blocked the maturation of our strawberries in the last weeks, we are now joining the campaign for the production volumes of the Candonga Top Quality® to the fullest. The sun in Basilicata provides the Sabrosa variety with a bright red color, a unique flavor and aroma", declares Carmela Suriano, creator and CEO of Club Candonga to Freshplaza.
"The production of the current strawberry campaign has normalized once again thanks to the arrival of high pressure. We are satisfied not only for the quantity and the quality of the strawberries that we sell, but also for the passion and professionalism of our associates".
"Fortunately now there is not a strong presence of foreign strawberries from competitor countries (such as Spain) on the market that could damage or compromise our sales.Thanks to the important job of targeting the market, we have positioned ourselves in a strategic position, as our customers are able to distinguish the quality of our strawberries from the foreign ones".
"The Club Candonga is made up of 20 companies, with a total area of about 450 hectares of Sabrosa variety and marketed under the brand name Candonga Top Quality®. About 70 grams of strawberries per plant have been cultivated and produced in this area. In the coming two weeks,we should be able to reach 120 grams of strawberries per plant".
"We selected 500 Candonga selling points among the most important greengrocer shops in Italy, so that customers can purchase our fresh strawberries from February to June".
"This year's marketing is characterized by an important novelty: the Qr Code on the packages.This is a further guarantee of traceability, which will allow consumers to trace the producer partner and to know the history of the company and the territory in which the strawberry is produced. On the packaging of strawberries of 'La Compagnia delle Primizie', one of the companies of the Club, there is a printing of a marvelous landscape of Matera, to celebrate one of the most important events of our region as Matera has been declared the 2019 European Capital of Culture".
Contact:
Club Candonga Soc. Coop. Cons.
Viale Salerno 13/15
Policoro (MT) 75025, Italy
Tel.:(+39) 0835 1852977
Email: info@candonga.it
Website: www.candonga.it