Greenhouse grower to focus on new Georgia facility at Southern Exposure

Now almost 3 months since their first picks of fresh greenhouse grown vegetables from their new Fort Valley, GA greenhouse facility, Pure Flavor® said it has started to change the landscape in the southeast.

“When we put the first shovel in the ground 18 months ago, we knew we had our work cut out for us as a project of this scope had never been built in in the Southeast”, said Jamie Moracci, President. To be built in 3 phases of 25 acres over 5 years, Phase 1 was completed in late Fall 2018 with the first crops of cucumbers & tomatoes picked in early December 2018. “We have a strong leadership team in place who have embraced the opportunity to create impact with a great product, the feedback from customers has been fantastic”, said Moracci.

The new greenhouse in Fort Valley, GA is growing the following items:

- Tomatoes on The Vine
- Sweet Red Cocktail Tomatoes
- Long English Cucumbers
- Mini Cucumbers

According to Pure Flavor, the Georgia facility has opened new doors with a regionally grown product to service retail & foodservice partners in the southeast. This has also allowed the company to open other markets with additional product as the company’s family of growers looks to expand.

“Our team has done a great job in Fort Valley getting our first growing season under our belts. Learning how a crop will react to the environment has been a great experience to date and our Growers are adapting it to ensure the plants our producing in an optimal environment”, commented Matt Mastronardi, Executive Vice-President.

“When it comes to bringing new products to market like our new Georgia Tomatoes & Cucumbers, we have embraced the Georgia Grown brand to ensure that our customers know where the product is grown and who grew it”, said Chris Veillon, Chief Marketing Officer. The response to new products has been very positive on all fronts with feedback coming across all social channels and email, the company said. The new tomatoes & cucumbers were served recently at the Governor of Georgia’s Inaugural Luncheon when he took office.

Pure Flavor® will be exhibiting this weekend at SEPC’s Southern Exposure Trade Show in Orlando where the company’s focus will be on promoting the new Georgia greenhouse.

Construction of a new 60,000 sq. ft. distribution center will be wrapping up later this spring, located just off I-75, minutes from the greenhouse facility. The new distribution center will serve as a consolidation point which the company says will provide an opportunity for a greater assortment of their greenhouse grown vegetables to retailers & foodservice partners in the southeastern US region. Pure Flavor® operates distribution centers in Leamington, ON, Romulus, MI, and San Antonio, TX.

To learn more about Pure Flavor®, visit Booth 1120 at SEPC’s Southern Exposure in Orlando, FL March 9th.

For more information:
Chris Veillon
Pure Flavor
Ph: +1 (519) 326-8444

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