US: Millennials and Hispanic people drive organic produce growth

True, organic products have been available for decades, but they're more accessible than they've ever been the past few years. As their popularity continues to steadily grow, organics are no longer a fad but an "age-old growth driver that's here to stay," said an end-of-year 2018 Nielsen organics report.

The report show that millennials spent 14 percent more on organic products in 2018 than they did the previous year, and Hispanic shoppers increased their purchases of organic products more than any other ethnic group, spending more than 13 percent more compared to the previous year.

Apples and carrots were the two produce items that made up Nielsen's 2018 organic products top-selling categories: "Organic produce tends to show strong growth year over year, and fruits and vegetables continue to be one of the largest organic food categories," says Megan Schulz, director of communications for the Giumarra Cos., Los Angeles.

"Organics are of ongoing importance to today's shoppers across a broad range of demographics, with younger consumers and households with children leading the charge. According to the Organic Trade Association, over half of households purchase organic produce."

Source: supermarketperimeter.com


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