For a few days now, the Amazon sites of Germany, France, Italy and Spain have been proposing organic products under the Whole Foods brand. After acquiring the American chain of organic stores in June 2017, Amazon now introduces the brand’s products in continental Europe, through its online platform. A first on the European continent.
For now, the selection is small, with only dry products, delivered in bulk. If the chain was to develop on the continent, it would be a major competitor on the very busy organic market.