Shenandoah Growers

RPET clamshells provide clarity for organic herb line

There’s nothing like seeing what you’re buying. Thanks to clear packaging and minimalistic labels, that’s precisely what consumers get from Shenandoah Growers’ line of That’s Tasty organic herbs.

Their thermoformed RPET clamshell containers and labels are procured from multiple suppliers. Clamshells receive both front and back labels, which are flexo-printed in three colors.

A key benefit of the package comes from the anti-fog properties imparted via an inner clamshell layer that forces any residual moisture in the packaging to run down into the absorbent padding behind the herbs, which lends a fresher on-shelf appearance.

“The actual solution that gives our product anti-fog properties is proprietary, but it reduces the condensation inside the clamshell and complies with our high organic and food safety standards,” points out Nadine Williams, Shenandoah’s Director of Marketing.

The freshness benefit is especially significant, says the company, since herbs are perhaps the most perishable produce. With that in mind, Williams explains that Shenandoah Growers hand-harvests and hand-packs its products. She says, “Herbs are easily bruised and damaged by machinery and require a special touch to ensure the best quality.”

Source: packworld.com


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