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Priva knowledge sessions during the GreenTech

How can Artificial Intelligence help growers with complex decision-making processes? In what way can knowledge sharing and applying become a major success factor for your company? And how can we improve controlling crop growth in greenhouses with smart technologies? Priva experts will give you answers to these questions. Visit eight sessions during the GreenTech and learn more about important themes within horticulture, including Vertical Farming, Human Capital Development, Crop management and more. An overview of the complete program, time, location can be found below.

Tuesday, 12 June
  • 12:30 – 13:00 > Trends & Innovations Theatre
  • ‘Disruptive innovation leads you through unexplored territory’
  • Robotics by Meiny Prins, CEO at Priva
The leaf cutting robot Kompano won the GreenTech Innovation Award convincingly in 2016. A disruptive innovation, never seen before in the sector, in short, unique. With the development of the world's first leaf cutting robot and the unknown innovation path that goes with it, Priva started a voyage of discovery in unexplored territory. Meiny Prins, CEO at Priva will tell you more about this innovation process. How does it work? Which milestones and pitfalls do you encounter?
  • 13:00 – 13:30 > Food & Flowers Crops Theatre
  • ‘A paradigm shift is born’
  • Crop management by Peter Kamp (Innovator) and Maren Schoormans (Branch Office Manager) at Priva
For many years, controlling crop growth in greenhouses has been carried out with the same traditional methods. The ambient climate of the crop is monitored closely, and if the situation calls for it a specific action is applied - for instance increasing a screen gap. But, the absolute values that you measure from the environment around the plant are not the whole truth. Only the dynamic plant growth tells the real story.
  • 15:00 - 15:30 > Food & Flowers Crops Theatre
  • ‘Yes we can!! We can feed the world’
  • Cultivation in Vertical Farming by Jan Westra, Business Developer at Priva
Create the shortest chain possible. This is the most important success factor for indoor growing, both for vertical and urban farming. Indoor growing is booming worldwide, urged by various drivers ranging from social responsibility to political decisions. How do you recognize and stimulate these drivers? How do you make people aware of the possibilities, but also of the pitfalls? In the indoor growing domain, the best of the two worlds horticulture and building control come together. Knowledge and expertise must be combined to make the business case feasible. Priva likes to share its knowledge and experience by showing various practical cases and by zooming in on the technical aspects.
  • 16:30 – 17:00 > Food & Flowers Crops Theatre
  • ‘Cities are drivers of sustainability and radical innovations’
  • Greenhouses of the future by Meiny Prins, CEO at Priva
Many people are looking for a better life in the city; a career, more varied food, health and mobility. We see contiguous metropolitan areas where city and countryside alternate, but where the countryside is increasingly being oppressed. To reverse this development, the land close to a city that is used for food production, the ‘green belt’, will have to be integrated into metropolitan developments. The project developer takes on an additional role: he becomes responsible for food supply. Cities are also becoming the biggest drivers of sustainability and radical innovations. For technological breakthroughs. Local authorities can and will increasingly support the use of their cities as a testing ground for new technology. And with a clear goal: to solve their major problems with living, working, air quality, sewage, water, energy, lack of green, mobility and safe and healthy food. Because the cities’ inhabitants are becoming more demanding and critical. Quality of life is becoming more important than economic growth!

Wednesday, 13 June
  • 13:30 – 14:00 > Trends & Innovations Theatre
  • ‘Artificial Intelligence and machine learning will change your horticultural business, for sure!’
  • Greenhouses of the future by Theo Rieswijk, Innovator at Priva
What is artificial intelligence and machine learning? Concepts where each of us has his own image. But, one thing is certain. It touches our areas of work, but yours too. It offers enormous opportunities in the field of optimization and complex decision-making processes. Priva is active in this field and will give a number of examples with regard to energy savings and productivity. Theo Rieswijk explains how algorithms in a building environment already provide considerable energy savings in combination with excellent comfort for people. In the same way a foundation can be laid for horticultural greenhouses and plants.
  • 15:30 – 16:00 > Food & Flowers Crops Theatre
  • ‘Understand your business inside and out’
  • Operational GreenHouse Management by André de Raadt, PMT manager at Priva
Companies are becoming larger and more complex. To deal with the horticulture challenges and to be able to manage a (part of the) company, managers need information to help them to make the right decisions. Operational, tactical and strategical decisions. Information about growing conditions, labour, costs, planning and progress are key. Without information managers are ‘driving blind’. It’s important that information is available for all ‘layers’ and managers within the company. By sharing, all departments are looking at the same information, they know from each other what they are doing and what they can expect from each other. Internal processes can be optimized and make the whole organization more efficient. FS Performance is a horticultural management information system which is designed to help the greenhouse operations managers. With practical examples and cases Priva will show the value of FS Performance for the greenhouse manager.

Thursday, 14 June
  • 12:30 – 13:00 > Trends & Innovations Theatre
  • ‘Precision Growing: Priva Moisture Balance Module’
  • Precision horticulture by Dirk Prins, Business Developer at Priva
The precise control of water and fertilizers is essential in the production to lift the product quality throughout the chain at a higher level. The Priva Moisture Balance Module is an optimal irrigation start solution for substrate growing that determines every irrigation cycle fully automatically based on three important influences: water evaporation, plant water use and substrate water content. The result; increased fruit production by precise and timely dosing of water and fertilizers.

Moisture Balance Module: increased production by optimal water dosing
  • 13:00 -13:30 > Trends & Innovations Theatre
  • ‘How does sharing knowledge improve your business?’
  • Human Capital Development by Rob Schoones, PMT manager at Priva
In a world where everything is digitized at a rapid pace, where technological developments follow each other ever faster, where boundaries fade and the interests of the individual become more and more central; flexibility, scalability and speed are important characteristics of a modern enterprise. Where the first, second and third industrial revolution mainly concerned the automation of traditional work, digitization now mainly affects the knowledge domain. The way in which knowledge is shared and the way in which knowledge is applied are important success factors for your company in the future. Are you curious how Priva has applied this? You are more than welcome to come and listen to the story about the Priva Academy.

For more information:
Zijlweg 3
2678 LC De Lier
T: +31 (0)174 522 600
F: +31 (0)174 522 700

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