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New Lumina range to be presented at GreenTech

Only one more day and the Greentech exhibition will kick off, offering innovative solutions in the field of horti and floricultural technology. One of them is Phormium. Peter Ollevier, Sales & Marketing Director, tells us more about their new Lumina range. 

What is your contribution to the advancement of the global horticulture industry?
Phormium is helping the horticultural industry moving forward since the seventies by producing high quality screens and ground covers. Our products enable growers to create a favorable climate with optimal growth conditions. 

What would you say is the most important topic in horticulture at the moment?
The most important trend is producing Local4Local, all year round. This is due, on the one hand, to consumer awareness and, on the other, to the geopolitical situation. 

What will you be doing at the GreenTech? Will you present any novelties during the trade show?
We will be presenting our new Lumina range, which combines excellent energy saving capacity with diffuse light and we will continue to promote our reestablished Phormium brand. More importantly, our sales team will be present to meet and talk with customers from around the globe. 

What project that you’re currently involved in are you most proud of?
We are proud of all the projects we are involved in! We are participating in high-tech projects around the globe; with a strong focus on emerging markets. 

How do you see the future of horticulture?
The horticultural sector will continue to evolve into a high-tech sector worldwide while giving an answer to the current agricultural megatrends such as scarcity of energy, land and water; automatization, the growing urbanization and food safety. 

Phormium is to exhibit at the GreenTech exhibition June 12-13-14 in Amsterdam. The GreenTech summit will take place June 11th. 

For more information on the GreenTech exhibition and the GreenTech Summit, check out

For more information:
IFG Cresco
Weverslaan 15
9160 Lokeren
+32 (0) 9 340 98 11

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