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Senmatic strengthens efforts in Chinese market

As part of Senmatic's new 2020 strategy, China has become an important focus area. The company has opened its own sales office in Shanghai, where 3 sales persons with many years of sales experience within the sensor area make up the new sales team.

One of the business areas, in which Senmatic's sales team in China succeeded in establishing a solid foundation, is sensor solutions for LNG fuel plants. Through targeted sales efforts at design institutes, EPC (Engineering, Procurement & Contracting) and LNG tankers, several projects have been won, including the largest announced LNG project in 2018. To reduce pollution from traditional energy sources such as oil and coal, China is improving its LNG tanker infrastructure. This applies to power plants as well as to the merchant navy, where there are more stringent requirements to reduce the discharge of hazardous particles from marine engines.
Another important business area for Senmatic in China is the wind turbine industry, where we see progress with several significant manufacturers, both Chinese and international.



For the horticultural business, Senmatic continues the close cooperation with their distributor, Shanghai Sungiao Yijia Agricultural Science & Technology Co., Ltd.
Shanghai Sunqiao Yijia was one of the pioneers within technical research and industrialization exploitation regarding soilless culture of vegetables, fruits and flowers. The company employs 150 people, and the company has expanded its business across China and successfully established subsidiaries in the Tibet area and in several Chinese provinces. Shanghai Sunqiao Yijia is ISO9001 certified.

The distributor handles the contact and sales to the horticultural businesses and greenhouse builders in several parts of China - and here too the trend is positive.

Production facilities
In order to increase the proximity to our customers in the Chinese market, Senmatic have established a close cooperation with an external supplier Suzhou IE-Tech Co., Ltd.

SIE was founded in 1958. SIE is a traditional Chinese company whose core business is Flexible Printed Circuit (FPC). Over the last 15 years, SIE has expanded its production capacity to include cable assembly, injection moulding and mould development. The company employs 450 people and has a production area of ​​20,000 m2.

Chinese website
The company will become even more visible in China during this summer as they will launch their new Chinese website - and their videos will be found on YouKu (YouKu is the Chinese equivalent to YouTube).

For more information:
Senmatic
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