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Kees van Dam, Koat:
"NL: "Innovation in packaging = Meeting the needs of the market"
More and more cultivation companies are marketing their products themselves. As a result, it is necessary to look critically at the internal logistic process. The packaging area is often arranged in a different way. From a product-driven packaging will be switched to an order-controlled packaging process. Kees van Dam, director-owner of Koat: "This order-driven process is a trend that is raising nowadays. The moment of harvesting is actually disconnected from the moment of packaging. This is good from a marketing and technical point of view, because that way the producer handles the time and quality aspects of the product. The profitability of the cultivation company will increase."
From a practical perspective, the buffers in the packaging hall are filled with different products. That difference can be found in packaging, quality, variety, etc.
Koat from Someren produces and supplies systems for internal transport and product processing in (inter)national greenhouse horticulture. At this moment they are looking for a suitable candidate who will be responsible for (after) sales in North America.
