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The value of the local label at farmers markets

Consumer preferences for local and organic foods have increased sharply in recent years, and many small farms are trying to meet this rising consumer demand. Small farms dominate the New England agricultural world, making local consumption assessments and information crucial for economic viability. Samantha Werner, a graduate research assistant who works with experiment station researcher Dr. John Halstead, discusses information from a survey of 5,000 households in New Hampshire, Vermont, and Maine about consumer preferences for locally and organically grown produce.

Source: University of New Hampshire