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France: Florette celebrates 30 years of salads in sachets

Florette were the first to launch salad packaged in sachets 30 years ago in 1987. To celebrate their 30 year anniversary, they have launched an important marketing campaign. One of the main parts of their campaign will be an in-store advertising display shaped like a tractor. The brand will show off a range of products packaged in sachets (salads, vegetables), bottles (new raspberry coulis) and punnets.