An Abu Dhabi first

UAE: Greenhouse provides consumers with locally grown veg

A new 20ha greenhouse is making it possible for Abu Dhabi producer Elite Agro to supply vegetables locally to UAE consumers for the first time, including a range of tomatoes and capsicums.

From a brand new 20ha greenhouse and packing facility near Al Ain, supported by the existing ‘home farm’ facility at Al Maha, Elite Agro supplied as many as 34 SKUs to retail, wholesale and HORECA markets.

Success amid big challenge of summer
A lot of effort has gone into developing new lines that satisfy the customer. New this summer was a flow-wrap machine that enabled Elite Agro to present produce in the best possible way, while maintaining freshness and preventing contamination. This opens the door to many new options.

One of Elite Agro’s most successful partnerships through the summer was the continuation of a ‘Farmers Club’ with a key local customer. The promotion of local product through the Farmers Club has meant that the shelves are not just full of imported product – which has normally been the case during the UAE summer.

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