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UK: Vegetable-only pop-up restaurant to stay open permanently

"Twelve weeks ago, we opened Veggie Pret as a month-long pop up in Soho," Clive Schlee, CEO of sandwich shop Pret, writes. "We were so overwhelmed by the public response that we kept it open for the summer. I can now tell you that we've taken the decision to keep it open for ever(!) And, if we can, to open more Veggie Pret shops in the future.

"The reason is simple: we had expected sales in the shop to decline as a result of the pop up. After the massive hype of the first few weeks, sales at Veggie Pret are still well up on where they were before the conversion. It started out as an experiment in response to customer feedback and our customers have spoken loud and clear, so Veggie Pret is here to stay.

"What is it about the shop that has struck such a chord? Clearly, the move towards a plant-based diet is gathering momentum, especially among millennials. Vegetarians and vegans are an articulate and social media-savvy group. Many of you have been advocating eating less meat for years and have been thrilled to see a major UK business take up the cause. We have had over 20,000 customer comments in the past twelve weeks and many of you have offered heartfelt thanks to Pret for making a bold move. Even Sir Paul McCartney emailed."

Read the full blog post here.
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