The iconic new logo features a light prism made up of a series of spectral colours. “Light is clearly the core of our business at PL Light, but for us, the concept of horticultural lighting extends way beyond just the light fixtures themselves”, explains Lisa Jansen van Rensburg, Marketing Manager at PL Light Systems. “When lighting a growing facility, we take a multi-faceted approach—always considering the unique lighting requirements of a particular application. The solutions we provide needs to deliver optimum crop growth and yield.”
The new logo is also representative of the spectral tuning capabilities of the newer lighting technologies. Todd Phillips, General Manager at PL Light Systems adds: “Rapid advances in LED technology are creating unprecedented optical design freedom. LED lighting systems like our new HortiLED products allow growers to tune their lighting to specific spectral colour combinations—each specifically designed to elicit the desired plant response.”
The new identity will officially be unveiled at the Cultivate ’16 tradeshow, held from July 9-12 in Columbus, Ohio.
For more information:
P.L. Light Systems
T: 1.800.263.021