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Growers Supply launches GrowSpan
Growers Supply has launched GrowSpan, a new brand name for its line of manufactured greenhouse structures.
According to a news release, the new GrowSpan name and logo is a move to “better position the Growers Supply greenhouse structures product line under a single identity, and it will connect all the greenhouse structures, new and old, through a cohesive visual presentation.”
The new identity reinforces the company’s manufacturing heritage and new product development efforts, and, in addition, GrowSpan will improve the customer experience, the news release stated.
“The advantages for our customers are clear,” said Director of Marketing Dinis Jablonski. “It will be easier to find and understand our greenhouse and growing structures, there will be more focused catalogues, consistent branding on our websites and we are going to invest more in our greenhouse product management. Customers will be able to find all of our greenhouse structures under one name, eliminating any possible confusion. We are creating one face to the world, with even more focus on our growing customers and the development of new greenhouse structures and accessories. It’s exactly where our focus needs to be.”
The new brand identity uses elements from existing ESAPCO companies, Growers Supply and ClearSpan. These companies will provide innovative and custom greenhouse structures under GrowSpan.