Rik Lootens, Syngenta:
"From variety innovation to bulk product takes approximately 20 years"
Snack tomato
Can Rik name a recent innovation that is moving towards the status of bulk product? Rik suspects the snack tomato might qualify. Rik: "For the past few years, consumers have been looking for a tomato that is not only suitable for diner, but also as a convenience product. Eating a tomato out of your hand like you would a snack was a new concept.”
He sees a role for managers and traders. "If they can give a sense of the flavor experience on the packaging, consumers can make a better choice. For consumers, a tomato is red and round. On the outside, you can’t see the flavor characteristics."
More information:
Syngenta Seeds
Rik Lootens
[email protected]
Tel +32 475 438 439+32 475 438 439
