Protected from the elements in their greenhouse and nurtured by passionate UK growers, British Tomatoes will bursting onto the shelves next week. In this press release, the British Tomato Growers explain why everybody in the UK should buy British tomatoes.
It’s no surprise that people often complain that ‘tomatoes don’t taste like they used’ to when four out of five are imported. There are some great growers across Europe but their tomatoes have to travel and that simply means they are not as fresh as you don’t know how long they may have spent on the road, and they might have been refrigerated, the death knell for flavor. Fridges do flavours no favours, British tomatoes are fresh so they don’t need to be refrigerated, meaning you get that real homegrown essence.
Lots of people agree so we are doing everything we can to help you spot British tomatoes so you can make every week a British Tomato week.
From the major retailers to farm shops, people will be applying millions of our special British Tomato Week labels, and using Union Jack boxes and stickers so you know which packs to look out for both now and for the rest of the season.
Growers all over the country will be released from their nurseries to talk tomatoes.
Schools are organising ‘Tomato Days’ where the pupils will be tasting and cooking British tomatoes.
Hampers of delicious fresh British tomatoes will be sent to food and health writers and selected stores will be holding sampling days.
As well as all that the BTGA will be launching its brand new website, which will be very user friendly and suitable for phones and tablets.
Freshness, great flavour, supporting local British growers, do you still need more reasons to buy British?
British tomatoes aren’t just red, they are also green too!
Thousands of bumblebees are used each year to pollinate plants, insects are used as natural pest control and million of gallons of water are stored from glasshouse roofs for irrigation, these and other stories illustrate how British Growers are not just passionate about there produce now, but how they can be providing this iconic product for years to come.
So, please don’t just think of tomatoes for this one week, make every week your British tomato week.
Buy them not just because they are British; buy them because you think they are the best!
For more information
Tomato Growers’ Association
T: 01243 554859
Twitter: @britishtomatoes