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Demeter favorite organic brand of Germans

In a representative survey by market research institute Forsa, outlining the most popular brands in Germany, organic food company Demeter has reached the top 50. Demeter, together with Coca Cola, is the third most popular food brand in the top 50. The only food brands to surpass Demeter were Alnatura and Mars. Demeter and its partner Alnatura are the only organic brands to have reached the top 50. "We are proud that the work of our growers, processors and traders in Germany is valued by German consumers," said Demeter’s CEO Alexander Gerber.



"2014 is considered by many to be the year of the breakthrough of organic products," says brand expert Andreas Pogoda of 'Brandmeyer Markenberatung', who commissioned the study. "That these brands now appear at the very front of favorite brands for the first time, shows organic to be much more than a hype.”

More information: www.demeter.de
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