Asia: American Hydroponics & Alexander’s Inc. initiate food revolution

American Hydroponic has struck a multi-million dollar distribution deal with Japanese based company, Alexander’s Inc., to create sustainable, hydroponic farming throughout Asia.

The project is the result of several years of research and development based on a shared vision to solve some of the world’s food production challenges. “As population grows and water quality and availability shrinks, we are seeing the amount of available farmland diminish. Hydroponics is a natural progression from the traditional farming practices that use 90% more water and show fewer crop turns. The demand for controlled environment agriculture (CEA) is the future and we are excited to be a part of this food revolution,” says, Scott Kornberg, Chief Technology Officer at AmHydro.

Hydroponics is a system used worldwide to grow leafy greens, tomatoes and other vine plants without the use of soil. A hydroponic crop using AmHydro’s NFT (Nutrient Film Technique) channels uses 1/10th of the water versus a soil crop and can produce about 10 times the yield in a significantly smaller amount of space.







Paul Miles of Alexander Inc. has been working with AmHydro for years to create a working model that proves the remarkable efficiency and productivity of hydroponics and is excited to be spearheading rapid adoption in Japan. “We have been working for over 7 years to introduce hydroponic farming’s potential to the Japanese market. After years of extensive research we are confident that AmHydro is perfect for Japan and Asia, not only for their leading edge technology and quality, but also for their inspirational passion and vision to revolutionize farming throughout the world.”

The blueprint is to start small and grow organically throughout Asia. Paul Miles of Alexander’s Inc. says, “Over the next 12 months, we will build four “model” franchise farms across various climatic regions as proof of concept. To that end, we are in the midst of designing and constructing 20 to 30 greenhouses nationwide, expanding commercial production, and developing our teaching farms, where we will train 20 managers in the art of hydroponics farming. Upon “graduation” they will relocate to one of the newly built locations and train more farmers. The goal is to build 100 farming communities in 5 Asian countries by the year 2020, building momentum and sustaining growth throughout this region.”

Michael Christian, Founder of American Hydroponics explains, “We have worked hard to perfect our systems and want to share our technology with the world. By having an agent in the Far East, we can respond to their needs with an immediate response in their language and within their cultural traditions. Because we have shipped to more than 55 countries in the past three years, we know our systems span international borders and can be successful in any part of the world. It’s exciting to see our vision coming to fruition - to educate and empower farmers and whole communities to grow sustainable crops, make a good living, and to be part of an environmental solution.”


For more information:
American Hydroponics
Michael Christian
michaelc@amhydro.com or scott@amhydro.com
American Hydroponics

286 South G Street Arcata, CA
95521-6670 USA
www.amhydro.com