Focus on packaging and promoting healthy eating:

Photo report PMA Fresh Summit 2014

Last weekend the PMA Fresh Summit was held in Anaheim with a record year of over 22,000 attendees. Besides the amount of attendees, companies use this show also to introduce new packaging, varieties and/or innovations.

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On Friday the winners of the PMA Impact Award were announced. This year it was CMI Columbia Marketing International for its 'GO GO' Fresh Cherry Package, Earthbound Farm for its PowerMeal Bowls, Fresh Solutions Network for Side Delights Gourmet Petites, Mucci Farms for The New Pint, and Wholly Guacamole for the Wholly Guacamole Grab N Guac Box.

Saturday was very busy. Those attendees who choose one day to go, probably all went for Saturday. It was very crowded and exhibitors were very happy with this first day.

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The show was also a good floor to promote new varieties. Companies introduced varieties of products, which weren't ready for commercial volumes. Besides that many companies are trying to find new packaging that is easier for consumers and to promote healthy eating.

The last day is always slower than other days. However where it normally winds down after 1-2 pm. This time Sunday was still busy till 30 minutes before the show was over.

"Many exhibitors find this show professionally organized and that is thanks to our great staff," said Nancy Tucker, who was very happy with this record year. "This show is a show where companies can gain attention." 


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