Russia: Flowers IPM Moscow 2014 Moscow 2014 continued on Its successful course

  • Over 300 Companies Presented Trends in the Green Sector
  • Strong Appearance of the German Cooperative Booth
The 21st Flowers IPM Moscow has come to a successful end: On August 27 - 29, 2014, 302 exhibitors from 23 countries showed their products and services relating to all aspects of the green sector at the trade fair for plants, horticultural technology, floristry and garden features. In total, 24,984 visitors came into the All Russian Exhibition Centre in Moscow, a plus of 14.8 percent, including 73 percent trade visitors.

Oliver P. Kuhrt, CEO of Messe Essen: "Flowers IPM Moscow is a leading meeting place for the green sector in Russia and Eastern Europe. As an established trade fair, it paves the way for a large number of foreign organisations and companies, also including a lot of German ones, to enter the Russian market every year."

Flowers IPM Moscow was organised by Messe Essen in cooperation with VDNH (Exhibition of achievements of national economy).
Supporting Programme and German National Booth Were Highlights
The offer of visits to two horticultural businesses on the day before the fair went down well with international exhibitors and visitors. The participants rated this programme point as a valuable supplement and were given exciting insights into Russian plant production. In subject-related and market-related lectures and seminars during the fair, the visitors were able to obtain information about the newest developments in the sector. Florists used the show stage in order to demonstrate their work in front of the public.

Cooperative participations from Denmark and Germany were represented this year. On the German booth, 14 companies presented themselves on over 300 square metres. The quality products "Made in Germany" and the extravagantly designed booth construction aroused great interest amongst the visitors.

The most recent Flowers IPM Moscow received great attention from the official side too. It was opened by Taisia Volftrub, President of the Association of Russian Landscape Architects and Professor at the international Architecture Academy, the Russian artist Slava Zaitsev as well as the CEOs of both fair companies, Oliver P. Kuhrt, Messe Essen GmbH, and Evgeny S. Romaskevych, VDNH. A German delegation organised by the Federal Ministry of Food and Agriculture (BMEL) and the Central Horticultural Association (ZVG) visited the fair. Moreover, representatives of embassies from Germany, Denmark and Sri Lanka came to Moscow in order to obtain information about the latest developments.

A lot of the exhibitors were very satisfied with the course of the 21st Flowers IPM Moscow and, even now, confirmed that they will be participants once again in the coming year. The current economic and political situation did not play any role with regard to the staging of the fair. The import of plants to Russia continues to be permitted.

The next Flowers IPM Moscow will take place on August 27 - 29, 2015.

Exhibitors' Opinions

HerkuPlast Kubern GmbH, Germany, Bernhard Aichele, Sales Manager:
"For us, Flowers IPM is a must in Russia since the main focal point lies in the tree nursery field. We are satisfied with the fair and will continue to be an exhibitor here."

Coconut Development Authority, Sri Lanka, Aruna Gunawardane, Chairman:
"Flowers IPM Moscow has offered us the best possibility in order to introduce our products. The fair was a great success for the start of our business in Russia. Thus, we have come closer to the objective of marketing our products throughout Russia."

Printack, France, Daniel Grandjean, Managing Director:
"The fair is very good and we are very satisfied. You meet a large number of specialists here and the fair site is very pleasant. We have been an exhibitor here since 2009. Our business is growing from year to year. The programme of visits on the day before the fair is very good."

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