Nickerson-Zwaan changes its name and launches its New Brand: Hazera

Nickerson Zwaan B.V. changes its company name into Hazera Seeds B.V. and launches its new brand, Hazera, conjoint with its partner company Hazera Genetics. The organizational structure, including management, sales team, customer service, R&D set-up and all supporting departments, will remain unchanged.

The new name and brand, Hazera , reflect the important and rapid expansion of the company’s worldwide business since Nickerson-Zwaan and Hazera Genetics were united in 2008 by their parent company, the Limagrain Group. This evolution addresses the need to operate globally under one name and be identified as one company. The name Hazera represents the combined and complementary expertise, experience, heritage and professionalism of both Nickerson-Zwaan and Hazera Genetics.

This unification positions Hazera among the leading players in the global vegetable seeds industry, with a vaster international presence, a rich, improved product range and an overall commitment to continuous progress.

Rami Dar, CEO of Hazera, noted: "Branding both companies under the international Hazera brand reflects our successful joint activity, which keeps expanding and evolving, based on uncompromising innovation, high quality standards and internationally leading service levels. Through the new brand we wish to emphasize the technological advancement of the company, as well as its professionalism and commitment to its customers ".
Marion Vissers, Manager Benelux and Scandinavia said: "We will continue to place our clients at the heart of all our activities. We’ll also continue to operate from the same locations and with exactly the same contacts for sales, service and product development. Just as before, our business and commercial strategy will be aimed at our customers and partners, through dedicated local service and strong business partnership - we are committed to growing together with them.”

Hazera is a business unit of the France based international corporation Limagrain. Hazera is one of the leading companies worldwide in the breeding and development of vegetable varieties and the cultivation, production and marketing of hybrid vegetable seeds. Core activities are advanced research and development, marketing around the globe and dedicated agro-technical support. The company, active for over 70 years, is in a constant process of developing new products to address the needs of worldwide markets. Its products are marketed via 12 subsidiaries, as well as distributors in more than 100 markets worldwide.

Limagrain is an international agricultural co-operative based in France, specializing in field seeds, vegetable seeds and cereal products. Founded and managed by farmers, Limagrain is the 4th largest seed company in the world and the 2nd largest in vegetable seeds, with annual sales of almost 2 billion Euro. Limagrain is geographically spread out over 41 countries, where it employs more than 8,600 people, about 20% of which (more than 1,750) are in research and development.

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