- Food production will need to have increased by 70%, to feed 2.3 billion additional people.
- At the same time food production will be more vulnerable to extreme weather events as a result of climate change.
- Food security will be high up the political agenda.
- Increasing food prices may have been a factor in triggering social unrest.
There have been significant developments in protected cropping over the last 50- 60 years, and Certis has been involved in the development of Integrated Pest Management programmes and innovative technologies which have contributed to moving the industry forward.
But how will it develop in years to come? Will more and different crops be produced under cover to protect production against the vagaries of the climate? How will the parts of the industry heavily dependent on fossil fuel energy sources, e.g. in Northern Europe, meet the challenges of sustainability? How can suppliers prepare to respond to the new order and changing needs of the industry?
Certis decided to extend its perspective for development and strategic direction and to explore the role that the company might adopt in a sustainable future, that would ensure its long-term commercial success. Having identified critical trends that will shape the future for the company Certis embarked upon an exercise to explore what the future of protected cropping might be and the contribution it could make to a sustainable food system in 2030.
Our overriding objective has been to underpin our company strategy with a robust set of assumptions and sound thinking that will allow us to identify and pursue our strategic goals and make future investments with confidence to be fit, as a business, to respond to the demands of what will be a very different protected cropping industry in 2030.
Click here to read more about our fascinating exploration of the future of protected cropping at www.certiseurope.com/protectedcropping2030/
To order a hard copy of this brochure please contact Mrs Inez Cornell - send an email to email@example.com