This allows customers to stay optimally in touch with the most recent price information (FloraneXt), disruption warnings and the latest news from FloraHolland. The aim is ultimately to have all services available in the app that the grower will use on the workfloor. "We are striving to create one app housing multiple functions. Thus, the customer needs only one app," predicts Berrie de Mik, Online advisor at FloraHolland. "For now, we use this channel to supply price information, news and disruption warnings. But in the future, more and more possibilities will be added. For example, information about events, dealing with complaints, tracking & tracing and FloraMondo for trading."
Want to download it?The app can be downloaded free of charge from June 23, and versions are available for the iPhone and iPad via the Apple App Store and for all Android devices via the Google Play store. For questions and comments about the app, users can turn to the FloraHolland Community in the discussion, 'Your opinion about the design choices for the price information App'.