Horticulture expert John Stanley to speak at Farwest 2014:
US (OR): 'Emerging changes in horti industry leading to growth and increased sales'
Stanley’s keynote address, Don’t Serve Me...Make My Day, sheds light on an industry that is changing rapidly. What has worked in the past will not work in the future as the whole structure evolves. His speech will focus on the issues that horticultural businesses needs to address in the coming months and years in order to grow sales. Attendance is free for all show registrants.
“Farwest offers value to almost every aspect of the green industry,” states Allan Niemi, Director of Events & Education at the Oregon Association of Nurseries, producers of the Farwest Trade Show. “We want to provide extra incentive for regional and national garden centres, growers and landscapers to join us at Farwest this year. John’s topic focuses on customer service to
drive sales—inspiration that will benefit everyone.”
Stanley will conduct a 3-hour workshop, Garden Retailing…Getting to 2020, highlighting key elements that can make a difference to garden retail. The workshop will look at how merchandising and display strategies in independent garden centres have to change in the next few years if the sector is to grow. The workshop is August 22.
Preliminary to his keynote address, Stanley will facilitate a 2-day New Vision Forum with Sid Raisch of Horticultural Advantage, August 20-21. The New Vision Forum is a travelling, intensive round-table event hosted by AmericanHort that explores new directions, trends, and technologies in garden retail. Participants will discover ways to meet emerging business challenges and master the possibilities presented by the new economy. Separate registration is required.
Often described as the world’s leading horticultural consultant,John Stanley’s contributions to all facets of horticulture business span a spectrum of consulting, coaching, training, speaking and writing. “I’m thrilled to have a role at Farwest this year,” said Stanley. “My perspective allows me to help the industry from as small as a one person business upwards. I particularly enjoy helping family businesses grow and prosper. In my global work I see emerging trends. Sharing my ideas on how to maximize those trends with the Farwest audience will be exciting and rewarding for all.”
For additional information about the show and how to attend, visit www.farwestshow.com
For more information
Oregon Association of Nurseries
Tom Kegley
843.991.4366
tkegley@rev.net
www.FarwestShow.com
Ann Murphy
503.682.5089
amurphy@oan.org