Driscoll’s concentrates on consumer experience at Global Berry Congress
Theo Houwen, Senior Vice President, Managing Director of Driscoll's EMEA
With a focus on the new role of the berry consumer, both guest speakers and the audience were challenged to give their view on the future of the market. Category Manager Atle Olsen of Coop Norway presented interesting consumer insides from their stores, while Theo Houwen, Senior Vice President – Managing Director Driscoll’s of EMEA, concentrated on the increasing blueberry and raspberry sales in Europe.
On the last day of the congress Driscoll’s commercial team provided a tour through the Jumbo Food Markt in Breda for all delegates. This store has a unique concept, in which live-cooking and attractive in-store presentation contribute to an exciting shopping experience for consumers. Luca Lovatti of the Italian research company C.I.F. “It is really impressive to see this advanced vision on the fresh produce department. It reminds me of an old market place, where you can buy good quality food. I believe we can boost the berry sales with these kinds of store presentations.”
Please visit www.driscolls.eu for more information.