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Dutch advise for growers and cooperations in Ethiopia
Jacco Vooijs from Dutch Marketing organisation FresQ firmly believes in making sales through a cooperation in order to improve the position of growers. Together with Wim Van Rodenburg of ‘Van Nature’ he travelled to Ethiopia for foreign aid organization Agriterra. There they counselled growers and cooperatives in improving supply chain and marketing. A remarkable journey, says Vooijs. "Obviously you cannot compare their situation with ours, in the Netherlands, but you can sense that they basically encounter the same problems."
"The main crops over there were tomato and onion," says Vooijs on the 10-day trip. "Mostly local cultivation. When we were there, we ate it every day. The products are domestic. No hybrid tomatoes, but wild varieties."
Agriterra, set up by farmers' organizations and cooperatives in the Netherlands, supports growers and farmers united in a cooperation in their fight against poverty. In Ethiopia, over seven thousand farmers are active in the cooperation Meki Batu Union. They sometimes deliver to the cooperation, sometimes to traders, sometimes through brokers. The position of producers is very poor in the country. Most of them are at the mercy of a few traders. "They sell individually and there is always one that yields to the lowest price. This settles the price for everyone else that day. In addition, there is a lot of under-the-table stuff going on. Uniting in a single cooperation prevents this sort of thing.”
The pair not only visited growers and cooperatives, but also the markets. Vooijs: "We were made welcome, even by the merchants. They showed their methods and explained things for us. Every day you get a little more information, a little more insight.”
But it wasn’t all sightseeing. During the trip Vooijs and Rodenburg wrote recommendations for the client, Meki Batu Union, the largest producer in the country. "The advice you offer is sometimes very small. You really have to take baby steps here. Only then do you achieve anything." As an example, he refers to the journey that Richard and Edwin van der Maden made to Kenya on behalf of the Greenery. "They advised a seller to move his business to a busier corner. Simple things like that.”
The Dutch recommended local producers to unite and keep their eyes on the marketplace. "The price is determined by the stock market, but they barely know anything about that. They’re not market-oriented. They produce and then try to sell the produce. That’s it. There should be someone there to gather market information on a daily basis.”