"Market for horticulture growing substantially in China"

China's most important horticultural fair, Hortiflorexpo IPM, has highlighted its significance as the leading trade fair in the most populous countries in the world: One year after the successful premiere in Beijing, the joint event of the Chinese Hortiflorexpo and the premier global fair IPM ESSEN has started well in Shanghai too. On an exhibition area of around 18,000 square metres, 413 companies from 24 nations presented their newest innovations and services for horticultural technology, plants and floristry on April 17 - 20, 2013 - on Shanghai's most modern fair site (Shanghai World Expo Convention & Exhibition Center), 18,882 visitors from all over the world obtained information about trends in the green sectors. Representatives of the consulates of Germany, France and the Netherlands also took part in the ceremonial opening.

Successful Model of Hortiflorexpo IPM Extended Until 2017

The organisers (INTEX, China Great Wall International Exhibition and Messe Essen) want to consolidate this success even further together with China's most important horticultural association, China Flower Association: They have extended their cooperation by two years for each venue. Up to and including 2017, Hortiflorexpo IPM will thus take place every year, alternating between Beijing and Shanghai. A logical step for Egon Galinnis, Managing Director of Messe Essen: "China's plant and flower industry is booming and, due to the cooperation between competent partners, Hortiflorexpo IPM offers the ideal setting in order to reach this growing market."

China's Growing Market Has Great Potential

The market for horticulture and landscape gardening is growing substantially in China - most recently, by 20 percent by year. There is a demand, above all, for solutions for planting properties and urban districts with greenery. Greater interest is also being shown in modern horticultural technology and environmentally friendly biotechnology. Moreover, the newest plant breeds and seed varieties are extremely popular and flower gifts on the occasion of public holidays are becoming ever more widespread in cities. The available spectrum and the supporting programme at Hortiflorexpo IPM took up these subjects successfully: Not only the range of seminars offered by INDEGA (Interessenvertretung der deutschen Industrie für den Gartenbau e.V. - "Association Representing the Interests of the German Horticultural Industry") but also the live demonstrations of German flower-arranging art made by FDF (Fachverband Deutscher Floristen e.V. - "Trade Association of German Florists") met with great acclaim amongst the visitors.

Five Countries Presented Themselves in National Showrooms

The significance of Hortiflorexpo IPM for entering the market in China was also highlighted by the good participation in the cooperative booths. Five countries (Taiwan, Korea, France, the Netherlands and Germany) took the opportunity to present their national know-how in horticulture and landscape gardening in a compact form on one booth. The German joint appearance in which 15 companies participated in Shanghai was promoted by the Federal Ministry of Food, Agriculture and Consumer Protection.

Hortiflorexpo IPM 2014 in Beijing

In the coming spring, the international horticultural and landscape gardening sector will come together in China once again - i.e. on April 23 - 26, 2014. Then, the venue will be the capital Beijing.

Further information at: www.hortiflorexpo-ipm.com