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International Soft Fruit Conference 2026, 's-Hertogenbosch, Netherlands

Joost Schoenmakers, Lisa van der Zanden, Susanne Bouten and Gondy Heijerman (Delphy | ISFC) This team provides the sector with independent variety research.
Joost Schoenmakers, Lisa van der Zanden, Susanne Bouten and Gondy Heijerman (Delphy | ISFC) This team provides the sector with independent variety research.
Bram Jansen, Paul van Elmpt, Juliane Braun, Kenny Senssen and Hans van den Goor (Delphy) The soft fruit advisers team.
Bram Jansen, Paul van Elmpt, Juliane Braun, Kenny Senssen and Hans van den Goor (Delphy) The soft fruit advisers team.
Arno Hellemons and Frederik de Bosscher (Biobest) Pictured with their automatic handheld for an accurate glazing of their biology
Arno Hellemons and Frederik de Bosscher (Biobest) Pictured with their automatic handheld for an accurate glazing of their biology
At Strawberry Day, Rembrandt van Meegen (Hortiworld) will present their new concept the ''Autonomous Cultivation Supporter'' an all-rounder in the field of UVC, plotting biology, Crop Protection and mowing grass between stands
At Strawberry Day, Rembrandt van Meegen (Hortiworld) will present their new concept the ''Autonomous Cultivation Supporter'' an all-rounder in the field of UVC, plotting biology, Crop Protection and mowing grass between stands
Peer Hermans, Gert-Jan Goes, and Erik Jansen (Philips Horticulture Solutions) "For the upcoming introductions, we look forward to seeing you in Berlin."
Peer Hermans, Gert-Jan Goes, and Erik Jansen (Philips Horticulture Solutions) "For the upcoming introductions, we look forward to seeing you in Berlin."
Filip van Langenhove, Iza de Bruijn, and Adje van Nooijdonk (koppert) They launch Limonica Culti-Mite in convenient grow bags.
Filip van Langenhove, Iza de Bruijn, and Adje van Nooijdonk (koppert) They launch Limonica Culti-Mite in convenient grow bags.
Joris Vermonden, Marleen van der Torre and Dominique Blok (Ludvig Svensson BV) ClimaFlow, Grow With The Flow.
Joris Vermonden, Marleen van der Torre and Dominique Blok (Ludvig Svensson BV) ClimaFlow, Grow With The Flow.
Rene van Lierop and Erik van Nieuwenhuijzen (Meteor Systems) offer plenty of choice in cultivation systems.
Rene van Lierop and Erik van Nieuwenhuijzen (Meteor Systems) offer plenty of choice in cultivation systems.
Robin Dirks of Growtec B.V., they organise everything in cultivation gutter systems
Robin Dirks of Growtec B.V., they organise everything in cultivation gutter systems
Luiten Greenhouses B.V. Ruud den Engelsman. For a number of years, they have also been working with insect netting (ism Dutch Netting Systems), which is going very fast now since the resource crisis. They also do the assembly of this in-house
Luiten Greenhouses B.V. Ruud den Engelsman. For a number of years, they have also been working with insect netting (ism Dutch Netting Systems), which is going very fast now since the resource crisis. They also do the assembly of this in-house
Klasmann-Deilmann GmbH with Maud van Well and Jesse Clemens
Klasmann-Deilmann GmbH with Maud van Well and Jesse Clemens
New container from Beekenkamp, 13 litres instead of 15 to save a lot of potting soil, peat and coco substrate.
New container from Beekenkamp, 13 litres instead of 15 to save a lot of potting soil, peat and coco substrate.
Jerry Arkesteijn, Bob Persoon and Joost van Ruijven of Beekenkamp packaging
Jerry Arkesteijn, Bob Persoon and Joost van Ruijven of Beekenkamp packaging
plenty of activity at MechaTronix stand Patrick Casteleyn, Ellen Everaert and Edwin Grafe of MechaTronix with Thomas Hoetericxks of Octiva visiting
plenty of activity at MechaTronix stand Patrick Casteleyn, Ellen Everaert and Edwin Grafe of MechaTronix with Thomas Hoetericxks of Octiva visiting
Bram Meulblok (Heliospectra) and strawberry grower Arjen Kok. He drove with wife Esmeralda from the north to the south for the Aardbeiendag. Despite the winter weather, many growers still found their way to the fair.
Bram Meulblok (Heliospectra) and strawberry grower Arjen Kok. He drove with wife Esmeralda from the north to the south for the Aardbeiendag. Despite the winter weather, many growers still found their way to the fair.
Fred Odenkirchen manned Metazet's stand at Strawberry Day
Fred Odenkirchen manned Metazet's stand at Strawberry Day
Jef Van Gorp, Jelle Vandenborne and Niels Claes (Roam Technology)
Jef Van Gorp, Jelle Vandenborne and Niels Claes (Roam Technology)
Mattijs van Loon and Leon Verkoelen (Bogaerts)
Mattijs van Loon and Leon Verkoelen (Bogaerts)
Dominique Blok of Svensson came to bring an 'Only Fans' calendar
Dominique Blok of Svensson came to bring an 'Only Fans' calendar
Wim Geerts, Berry Farming, visits Peter Rombouts, Cooperatie Hoogstraten, with delicious Sonata strawberries on the stand.
Wim Geerts, Berry Farming, visits Peter Rombouts, Cooperatie Hoogstraten, with delicious Sonata strawberries on the stand.
KUBO strawberry specialists Lisanne Meuldijks and Emiel van Velden discussed propagation from seed with Sjoerd Gipmans, Roland Sweijen and Ramon Koppes of Limgroup
KUBO strawberry specialists Lisanne Meuldijks and Emiel van Velden discussed propagation from seed with Sjoerd Gipmans, Roland Sweijen and Ramon Koppes of Limgroup
Peter Ollievier, Vitalina Tsourkan and Arjan van der Veer, Phormium. High demand for the Noctis Thermo, which was introduced last year, and there is more in the pipeline this year.
Peter Ollievier, Vitalina Tsourkan and Arjan van der Veer, Phormium. High demand for the Noctis Thermo, which was introduced last year, and there is more in the pipeline this year.
Tomer Koren, Pelemix
Tomer Koren, Pelemix
Launch of Bayer's new strawberry, Baya Solara, in the presence of growers from the Netherlands, Germany and the UK who are already growing the variety
Launch of Bayer's new strawberry, Baya Solara, in the presence of growers from the Netherlands, Germany and the UK who are already growing the variety
There it is, the Baya Solara
There it is, the Baya Solara
Herney Hernandez, Boem Berry Farms, and Ferdi van Elswijk, Profile Growing Solutions
Herney Hernandez, Boem Berry Farms, and Ferdi van Elswijk, Profile Growing Solutions
Marc Verkuilen and Paul van Cleef, Vervo, visiting Wim Roosen, Dutch Plantin
Marc Verkuilen and Paul van Cleef, Vervo, visiting Wim Roosen, Dutch Plantin
Tommy Devos and Dustin Zamecnik of Canada's EZ Grow with Wouter and Thijmen van den Bosch, Bosch Growers
Tommy Devos and Dustin Zamecnik of Canada's EZ Grow with Wouter and Thijmen van den Bosch, Bosch Growers
Peter van den Beemt and Jurnjan van den Bremer, MJ Tech
Peter van den Beemt and Jurnjan van den Bremer, MJ Tech
Roy van den Bos and Remco Meewisse, Metazet.
Roy van den Bos and Remco Meewisse, Metazet.
Bart Hergaarden and Hidde Huisintveld, Lumiforte. Here is the article we recently published; https://www.groentennieuws.nl/article/9797852/praktijkbewijs-onder-lokale-omstandigheden-cruciaal-voor-indiase-glastuinbouw/
Bart Hergaarden and Hidde Huisintveld, Lumiforte. Here is the article we recently published; https://www.groentennieuws.nl/article/9797852/praktijkbewijs-onder-lokale-omstandigheden-cruciaal-voor-indiase-glastuinbouw/
Gabriele Roncalleti and Michele Pavano, P-Tre Greenline.
Gabriele Roncalleti and Michele Pavano, P-Tre Greenline.
Nico de Groot, Advanced Berry Breeding and Pedro Dominguez, Planasa.
Nico de Groot, Advanced Berry Breeding and Pedro Dominguez, Planasa.
Kris Sak and Aoife Roberts, Botanicoir.
Kris Sak and Aoife Roberts, Botanicoir.
Dirk Jan Mulder and Hubert Keller, Growficient and Arie Bax, Van der Knaap.
Dirk Jan Mulder and Hubert Keller, Growficient and Arie Bax, Van der Knaap.
Sebastiaan Smeur, Luuk Stellmach and Arnold Bol, Meteor Systems.
Sebastiaan Smeur, Luuk Stellmach and Arnold Bol, Meteor Systems.
Here the newly developed double gutter, developed together with Cox strawberries, to promote the mechanisation of strawberry cultivation.
Here the newly developed double gutter, developed together with Cox strawberries, to promote the mechanisation of strawberry cultivation.
Left Richard Claassen, Mertens and the Kekkila- BVB team.
Left Richard Claassen, Mertens and the Kekkila- BVB team.
Kim Helderman, LetsGrow.
Kim Helderman, LetsGrow.
Raymond van Mierlo and Hans Luijkx (Bato Plastics) promote the new vegetable bin.
Raymond van Mierlo and Hans Luijkx (Bato Plastics) promote the new vegetable bin.
Juul Franssen, Jenny Friesen and Xiaotong Wang (Plant Sciences Genetics) promote their latest variety ''Inspire'', it was available to taste at The Greenery's stand
Juul Franssen, Jenny Friesen and Xiaotong Wang (Plant Sciences Genetics) promote their latest variety ''Inspire'', it was available to taste at The Greenery's stand
Joost Scholten, Max van den heuvel (Delphy Digital) explain the software programme QMS Strawberry for data-driven crop management.
Joost Scholten, Max van den heuvel (Delphy Digital) explain the software programme QMS Strawberry for data-driven crop management.
Remco Riemslag and Wim van Gurp (Van Alphen Soft Fruit Plants), strong in everbearers.
Remco Riemslag and Wim van Gurp (Van Alphen Soft Fruit Plants), strong in everbearers.
Rik Lenssen, Richard Claassen, Hans Beerkens and Bart Joosten (Mertens) Their biostimulant ''Status'' has been on the market for about 2 years now.
Rik Lenssen, Richard Claassen, Hans Beerkens and Bart Joosten (Mertens) Their biostimulant ''Status'' has been on the market for about 2 years now.
Pieter Wijnen, Bart Jongenelen, Jim van Gennip and Twan Goertz (Thwan van Gennip) are present with the whole team at Strawberry Day.
Pieter Wijnen, Bart Jongenelen, Jim van Gennip and Twan Goertz (Thwan van Gennip) are present with the whole team at Strawberry Day.
Jeroen van Schaik and Jacob van Daalen (Andermatt Netherlands). Since 2 years, Entocare's operations have been owned by Andermatt Netherlands.
Jeroen van Schaik and Jacob van Daalen (Andermatt Netherlands). Since 2 years, Entocare's operations have been owned by Andermatt Netherlands.
Piet van den Oord (Oerlemans Plastics Horticulture), shown with their biofoil for on the racks
Piet van den Oord (Oerlemans Plastics Horticulture), shown with their biofoil for on the racks
Alja van de Schuren (Voltiris). The smart Voltiris modules reduce plant temperature, by converting heat radiation into solar energy.
Alja van de Schuren (Voltiris). The smart Voltiris modules reduce plant temperature, by converting heat radiation into solar energy.
Stefaan Vandaele (Demtec) Pictured with the latest generation of tray fillers, which can be modularly assembled.
Stefaan Vandaele (Demtec) Pictured with the latest generation of tray fillers, which can be modularly assembled.
Lucia Baars (Agromanager) Your Fruit business in 1 software system.
Lucia Baars (Agromanager) Your Fruit business in 1 software system.
Henk van Tuijl, Johan van Tuijl, Job Bossers and Nol Jochems (Ventrio Growing System) Ventrio is a joint development of the companies (AgrowSer-VDH, JB Hydroponics and Klep BV) 2025 was the year of the breakthrough of the Ventrio Growing System. A complete solution with an automatic air system with high aeration capacity.
Henk van Tuijl, Johan van Tuijl, Job Bossers and Nol Jochems (Ventrio Growing System) Ventrio is a joint development of the companies (AgrowSer-VDH, JB Hydroponics and Klep BV) 2025 was the year of the breakthrough of the Ventrio Growing System. A complete solution with an automatic air system with high aeration capacity.
Stefan Engelen and Rob vd Meulengraaf (GeGE Machinebouw) Here, the gentlemen demonstrate the ''Flower Removal Tool'' this product helps plant growers quickly and hygienically remove flowers outside on the tray field.
Stefan Engelen and Rob vd Meulengraaf (GeGE Machinebouw) Here, the gentlemen demonstrate the ''Flower Removal Tool'' this product helps plant growers quickly and hygienically remove flowers outside on the tray field.
Colleague Andrea busy reviewing
Colleague Andrea busy reviewing
Maurice has developed a collection container for optimal inventory management of Glass
Maurice has developed a collection container for optimal inventory management of Glass
Exitus with Pieter van Gorkum, Jeroen Doornebal and Marijn De Feijter
Exitus with Pieter van Gorkum, Jeroen Doornebal and Marijn De Feijter
HCTS B.V. with Tom Fleuren and Edwin Streefland of Gremon Systems
HCTS B.V. with Tom Fleuren and Edwin Streefland of Gremon Systems
Auction Zaltbommel with Harry Schouten of Isa Cropcare visiting Gerard van den Anker, Erwin van den Oever, Patricia Hak, Arthur Elsen and Pieter van der Sluijs
Auction Zaltbommel with Harry Schouten of Isa Cropcare visiting Gerard van den Anker, Erwin van den Oever, Patricia Hak, Arthur Elsen and Pieter van der Sluijs
Beautifully exposed Sonata strawberries from VZ
Beautifully exposed Sonata strawberries from VZ
LTO Arbeidskracht / Nedflex with Mike Zuurbier and Maria Custers
LTO Arbeidskracht / Nedflex with Mike Zuurbier and Maria Custers
Hortipar Lighting Solutions B.V. with Nico van der Houwen and Jeffrey Spies
Hortipar Lighting Solutions B.V. with Nico van der Houwen and Jeffrey Spies
CLTV Zundert with Andy Geerts and Edwin Boeren
CLTV Zundert with Andy Geerts and Edwin Boeren
Traycon projects BV Cas Boomaers and Antoon Vissers with their new pole setter
Traycon projects BV Cas Boomaers and Antoon Vissers with their new pole setter
Rovero with Jan van Hemert and Jelmer Pool Under the 4.40-wide Air Vent, developed in collaboration with Grow-Tec for optimum ventilation and optimal cultivation
Rovero with Jan van Hemert and Jelmer Pool Under the 4.40-wide Air Vent, developed in collaboration with Grow-Tec for optimum ventilation and optimal cultivation
JH Innovation BV is new to Strawberry Day Jack Huijsmans, Julie van den Nobelen and Fanny Peek handle labour registrations and personnel management
JH Innovation BV is new to Strawberry Day Jack Huijsmans, Julie van den Nobelen and Fanny Peek handle labour registrations and personnel management
JH Innovation has even developed its own registration cabinet
JH Innovation has even developed its own registration cabinet
DCM Netherlands Els Theelen and Bart Nelen
DCM Netherlands Els Theelen and Bart Nelen
Smits BV Veldhoven - Wilbert Vervoort and Giel Smits take care of everything in the field of water technology new developments: The ultrafiltration of drain water and the Smits Remote: monitoring and controlling a.o. water levels and other water related issues
Smits BV Veldhoven - Wilbert Vervoort and Giel Smits take care of everything in the field of water technology new developments: The ultrafiltration of drain water and the Smits Remote: monitoring and controlling a.o. water levels and other water related issues
Smits Ultrafilter to optimally purify drain water for reuse
Smits Ultrafilter to optimally purify drain water for reuse
ABZ Seeds with Yolande van der Thiel, Frank van der Aar, Marc van Wanroij, Anoma Lokossou and Robbie Gieslink. They have been breeding only strawberries from seed for 35 years and have a unique market position in this. Also in the field of floral
ABZ Seeds with Yolande van der Thiel, Frank van der Aar, Marc van Wanroij, Anoma Lokossou and Robbie Gieslink. They have been breeding only strawberries from seed for 35 years and have a unique market position in this. Also in the field of floral
Pierre Hagenaars and Jan Molenaar of The Packhuys are always in for a joke
Pierre Hagenaars and Jan Molenaar of The Packhuys are always in for a joke
and onrr
and onrr
New to Strawberry Day: Mariette van Selm and Cor Verkade of Van Dam, Van Dam & Verkade, they invest in real estate for you
New to Strawberry Day: Mariette van Selm and Cor Verkade of Van Dam, Van Dam & Verkade, they invest in real estate for you
Team ZLTO and Glastuinbouw Nederland together: Wendy Klijn, Frits van Veldhoven, Jasper van Diemen and Esmee Meijs
Team ZLTO and Glastuinbouw Nederland together: Wendy Klijn, Frits van Veldhoven, Jasper van Diemen and Esmee Meijs
Moleda BV - Jakob Aubel and Kars Vreeswijk starring Isabelle van Doorn
Moleda BV - Jakob Aubel and Kars Vreeswijk starring Isabelle van Doorn
Moleda's Plantsauna is a container in which with can easily steam plants from all kinds of diseases and fungi
Moleda's Plantsauna is a container in which with can easily steam plants from all kinds of diseases and fungi
Russel IPM with Soliman Massoudi and Andy Russel and first time here at strawberry day oa.(Digital) monitoring for pest control. With an app and software, lures, pheromones and traps.
Russel IPM with Soliman Massoudi and Andy Russel and first time here at strawberry day oa.(Digital) monitoring for pest control. With an app and software, lures, pheromones and traps.
Anke Neessen and Paul Palmen of AB Werkt has been at Strawberry Day for years
Anke Neessen and Paul Palmen of AB Werkt has been at Strawberry Day for years
Peter Lansbergen of Dutch Lighting Innovations
Peter Lansbergen of Dutch Lighting Innovations
Rob van Adrichem of Priva visiting Beekenkamp
Rob van Adrichem of Priva visiting Beekenkamp
Werner Hack and Ruud Venner of Rapo with Johan Neessen of Neessen bv
Werner Hack and Ruud Venner of Rapo with Johan Neessen of Neessen bv
Fresh Forward Breeding BV Teunis Sikma and Ruud Venner with a visit from Roland van Asseldonk (l) (van Assel strawberries in Gemert) he is grower of Fandango and thinks this is the tastiest strawberry!
Fresh Forward Breeding BV Teunis Sikma and Ruud Venner with a visit from Roland van Asseldonk (l) (van Assel strawberries in Gemert) he is grower of Fandango and thinks this is the tastiest strawberry!
Bioline Agrosciences with Nancy van der Heeden, Wesley Akkermans, Hans van der Pas and Meindert van der Wielen
Bioline Agrosciences with Nancy van der Heeden, Wesley Akkermans, Hans van der Pas and Meindert van der Wielen
Planasa Plant Sciences Europe BV with Sjoerd van Gestel and Ronnie Kersten
Planasa Plant Sciences Europe BV with Sjoerd van Gestel and Ronnie Kersten
Johan Nooren of Angus Softfruit visiting Sjoerd of Planasa
Johan Nooren of Angus Softfruit visiting Sjoerd of Planasa
Wim Voogt of Handelsonderneming CJ Klep bv
Wim Voogt of Handelsonderneming CJ Klep bv
Mili Dizdarevic, Martien van den Kerkhof and Juul Swinkels of Vissers Plant Innovators
Mili Dizdarevic, Martien van den Kerkhof and Juul Swinkels of Vissers Plant Innovators
Maurice Deben, Kees van Giessen and Renske Arnts of Van den Elzen Plants
Maurice Deben, Kees van Giessen and Renske Arnts of Van den Elzen Plants
Vivent Biosignals with Carl Rentes, they show how the plant feels
Vivent Biosignals with Carl Rentes, they show how the plant feels
Django van der Burght and Peter Korten of Vos Capelle
Django van der Burght and Peter Korten of Vos Capelle
consultant wanted!
consultant wanted!
Jan Damen of Dutch Weighing Company BV has sold the company to Zwager Techniek and will stay on for another 2 years
Jan Damen of Dutch Weighing Company BV has sold the company to Zwager Techniek and will stay on for another 2 years
Vincent Xu of Aranet is a greenhouse agronomist. They make all kinds of sensors
Vincent Xu of Aranet is a greenhouse agronomist. They make all kinds of sensors
Marc Janssen and Dorus Verhoeven of Legro Potting Company
Marc Janssen and Dorus Verhoeven of Legro Potting Company
Idris Trading & Consulting with Sarah de Laethauwer, Braham de laethouwer, Jasper Impens and Johan Aelterman
Idris Trading & Consulting with Sarah de Laethauwer, Braham de laethouwer, Jasper Impens and Johan Aelterman
ZHE Trading with Peter Kuijlen at the Rinieri Ghibli / ML leaf blower
ZHE Trading with Peter Kuijlen at the Rinieri Ghibli / ML leaf blower
Stievy van Nijnatten of Nouws Mechanisation with their uv robot
Stievy van Nijnatten of Nouws Mechanisation with their uv robot
Thomas Hoeterickx and Jeroen de Kuijer of Octiva with their updated version of the Lumion uvc robot, this one has just a slightly longer range due to the larger lamp unit
Thomas Hoeterickx and Jeroen de Kuijer of Octiva with their updated version of the Lumion uvc robot, this one has just a slightly longer range due to the larger lamp unit
Jesse Jochems and Dirk Warmerdam of PlantoSys Netherlands
Jesse Jochems and Dirk Warmerdam of PlantoSys Netherlands
Roy Schoenmakers, John Gordon and Leon Daniels of Genson had great fun
Roy Schoenmakers, John Gordon and Leon Daniels of Genson had great fun
Albert Dortmans of Orgapower
Albert Dortmans of Orgapower
Jet Weevers and Cappi Wefers Bettink of One Third push against food waste
Jet Weevers and Cappi Wefers Bettink of One Third push against food waste
One Third has this Brix meter for this purpose, among others
One Third has this Brix meter for this purpose, among others
John Kusters the newly appointed president of the NFO also stopped by for a cosy chat on this fruity day NFO of course also has members growing soft fruit
John Kusters the newly appointed president of the NFO also stopped by for a cosy chat on this fruity day NFO of course also has members growing soft fruit
Toon van Tuyl (Kwekerij van Tuyl) and Peter Rombouts (Coöperatie Hoogstraten)
Toon van Tuyl (Kwekerij van Tuyl) and Peter Rombouts (Coöperatie Hoogstraten)
Marcel Zegwaard (Lek/Habo)
Marcel Zegwaard (Lek/Habo)
Aad van Dijk and Klaas de Jager (The Greenery)
Aad van Dijk and Klaas de Jager (The Greenery)
The men at The Greenery see that betting on the Inspire variety is increasingly starting to pay off.
The men at The Greenery see that betting on the Inspire variety is increasingly starting to pay off.
Tom Fleuren and Marcel Weinans (HCTS)
Tom Fleuren and Marcel Weinans (HCTS)
Catering was on point again
Catering was on point again
Strawberries found at Dutch Weighing Company
Strawberries found at Dutch Weighing Company
Several weighing gutters could be found at the fair. Aranat also brought one, in collaboration with Voshol
Several weighing gutters could be found at the fair. Aranat also brought one, in collaboration with Voshol
WolkyTolky with Yannick Smedts
WolkyTolky with Yannick Smedts
Niels Hiemstra and Arjan van der Klaauw discussed Ridder Productive, for fine-grained labour registration, with exhibition visitors.
Niels Hiemstra and Arjan van der Klaauw discussed Ridder Productive, for fine-grained labour registration, with exhibition visitors.
Ridder Productive, an innovation in labour registration.
Ridder Productive, an innovation in labour registration.
Jos Groenewegen experienced all editions of Strawberry Day, back in the days when you went to the café for the 'fair'. Ronald Thijssen was also present on behalf of Maurice Kassenbouw.
Jos Groenewegen experienced all editions of Strawberry Day, back in the days when you went to the café for the 'fair'. Ronald Thijssen was also present on behalf of Maurice Kassenbouw.
Carl Rentes and Erik Veenman (Vivent)
Carl Rentes and Erik Veenman (Vivent)
Rob Derikx and Job Stokkermans (YieldComputer)
Rob Derikx and Job Stokkermans (YieldComputer)
Team photo by Thwan van Gennip
Team photo by Thwan van Gennip
Jan van Genderen (Royal Berry) and Anne Bezuijnen (Brookberries) are both eager to tell the industry's story.
Jan van Genderen (Royal Berry) and Anne Bezuijnen (Brookberries) are both eager to tell the industry's story.
Lennart Schouten and Harry Schouten (ISA CropCare). New is Magsimize. The product helps plants absorb magnesium.
Lennart Schouten and Harry Schouten (ISA CropCare). New is Magsimize. The product helps plants absorb magnesium.
Alexis Comar (Hiphen) demonstrated their camera system. Hiphen works with Michael Meijler, who attended Strawberry Day on behalf of WPS.
Alexis Comar (Hiphen) demonstrated their camera system. Hiphen works with Michael Meijler, who attended Strawberry Day on behalf of WPS.
Paul Kengen (Quantified) explains one more time what his company does to these 'visitors' at the end of the Aardbeiendag. Theo and Harrie were up for a play and then it was time for a drink, the Aardbeiendiner or the journey home.
Paul Kengen (Quantified) explains one more time what his company does to these 'visitors' at the end of the Aardbeiendag. Theo and Harrie were up for a play and then it was time for a drink, the Aardbeiendiner or the journey home.
Romy Steenkamer and Alfred de Vreeze, Fotoniq. For their spray coating Par+, they see many opportunities in strawberry, but also in fruit crops, and ornamentals.
Romy Steenkamer and Alfred de Vreeze, Fotoniq. For their spray coating Par+, they see many opportunities in strawberry, but also in fruit crops, and ornamentals.
48 years ago, these two strawberry gurus were in class together. Ad van Laarhoven and Jan Robben.
48 years ago, these two strawberry gurus were in class together. Ad van Laarhoven and Jan Robben.
Cooperatie Hoogstraten's stand is popular - or are the strawberries? Maarten Meys, Proefcentrum Hoogstraten, and Berend Buningh come to test them briefly at Peter Rombouts' place
Cooperatie Hoogstraten's stand is popular - or are the strawberries? Maarten Meys, Proefcentrum Hoogstraten, and Berend Buningh come to test them briefly at Peter Rombouts' place
Joost Dirckx, Optiflux, with post-harvest solutions for various fresh produce, including strawberries
Joost Dirckx, Optiflux, with post-harvest solutions for various fresh produce, including strawberries
The Dogtooth harvest robot attracted considerable attention
The Dogtooth harvest robot attracted considerable attention
ScopeDX is Scope Biosciences' product, molecular technologies to identify pests and diseases. Shown by Vera Gorelova.
ScopeDX is Scope Biosciences' product, molecular technologies to identify pests and diseases. Shown by Vera Gorelova.
Gijs van Asselt of Sigrow talks about wireless sensors and their application in cultivation
Gijs van Asselt of Sigrow talks about wireless sensors and their application in cultivation
Tomer Koren of Pelemix is visited by Erdem Koca of NK Fresh
Tomer Koren of Pelemix is visited by Erdem Koca of NK Fresh
Claudia den Braver, Plantum, Bart Jongenelen, who moved to Canada to work for Mastronardi, Henny van Gurp, Glastuinbouw Nederland, and Gert Voeten, Delphy
Claudia den Braver, Plantum, Bart Jongenelen, who moved to Canada to work for Mastronardi, Henny van Gurp, Glastuinbouw Nederland, and Gert Voeten, Delphy
Eric Milants and Paul van Kempen, ICL
Eric Milants and Paul van Kempen, ICL
Special novelties at Van Tuijl, according to Nico den Hartog and Frits van Duijn, who loves photos
Special novelties at Van Tuijl, according to Nico den Hartog and Frits van Duijn, who loves photos
At Fruitmasters we find Lia Puijk and the 4Hs: Hans Puijk sr and Hans Puijk jr, Hans Lodder and Harrie Jonker
At Fruitmasters we find Lia Puijk and the 4Hs: Hans Puijk sr and Hans Puijk jr, Hans Lodder and Harrie Jonker
Van den Avoird Trayplant was visited by several strawberry growers: Stijn van Horen, Henk van Horen on the left, and Wouter and Tijmen van den Bosch on the right. In the middle team Trayplant itself: Jelle Broeders, Kevin Koper, Robin Stolk, and Peter van Hulten
Van den Avoird Trayplant was visited by several strawberry growers: Stijn van Horen, Henk van Horen on the left, and Wouter and Tijmen van den Bosch on the right. In the middle team Trayplant itself: Jelle Broeders, Kevin Koper, Robin Stolk, and Peter van Hulten
Felix Kirchstein of Hexafarms received a visit from German strawberry grower Leonhard Lievre.
Felix Kirchstein of Hexafarms received a visit from German strawberry grower Leonhard Lievre.
Uriel Ben Halm, Mei Ami Quality
Uriel Ben Halm, Mei Ami Quality
Strawberry man Sjef Smits
Strawberry man Sjef Smits
Team Flevo Berry: Jan van Anken, Jan Robben and Manon Colenbrander
Team Flevo Berry: Jan van Anken, Jan Robben and Manon Colenbrander
Corne Braber, AppsforAgri
Corne Braber, AppsforAgri
Bram Roosen, Angus Niven, Filippos Potsios, Roam Technology
Bram Roosen, Angus Niven, Filippos Potsios, Roam Technology
Adam Sirkoski, SoFruPak, showcases various plastic-free packaging options
Adam Sirkoski, SoFruPak, showcases various plastic-free packaging options
Renzo Kortleven and Stef Laurijssen, Proefcentrum Hoogstraten. Stef was one of the speakers at the conference.
Renzo Kortleven and Stef Laurijssen, Proefcentrum Hoogstraten. Stef was one of the speakers at the conference.
Pauline Burgter, Eurofins
Pauline Burgter, Eurofins
Rondal Valke, Haifa and Eli Ronglan, Azelis.
Rondal Valke, Haifa and Eli Ronglan, Azelis.
Charles Verspaij and André Luijten, Cogas.
Charles Verspaij and André Luijten, Cogas.
Will Roberts, proudly told of their new breed, Baya Solara.
Will Roberts, proudly told of their new breed, Baya Solara.
RIk Klein and Thijs Kraaijeveld, Fairplant Propaganion Lab.
RIk Klein and Thijs Kraaijeveld, Fairplant Propaganion Lab.
The new Cropshader.
The new Cropshader.
Fred van Veldhoven, Skytree.
Fred van Veldhoven, Skytree.
Jorg Amft, Metasa.
Jorg Amft, Metasa.
Ciaran Cuddy and Richard Mills, Remmy Substrates.
Ciaran Cuddy and Richard Mills, Remmy Substrates.
Geert van Voorde and Ronald de Jong, Desch Plantpak.
Geert van Voorde and Ronald de Jong, Desch Plantpak.
Katherine Ranouil, Fooducia and Bas Tramper, Fall Creek Three-Plant.
Katherine Ranouil, Fooducia and Bas Tramper, Fall Creek Three-Plant.
Klaas Vandenberghe and Jacques Maes, Vermako.
Klaas Vandenberghe and Jacques Maes, Vermako.
Stefan Hoefnagel and Jordy van der Maarel, Mivena.
Stefan Hoefnagel and Jordy van der Maarel, Mivena.
Piet van den Oord, Oerlemans Plastics and Marcos Torrens, Niota Nutri.
Piet van den Oord, Oerlemans Plastics and Marcos Torrens, Niota Nutri.
Ferdi van Elswijk, Profile Products and John van der Maarel, M-Grow.
Ferdi van Elswijk, Profile Products and John van der Maarel, M-Grow.
Nicole Scarpa and Miguel Sequeira, Berryplant.
Nicole Scarpa and Miguel Sequeira, Berryplant.
Renko Schuil, TTA-ISO,
Renko Schuil, TTA-ISO,
Jan Bocker, Biolchim.
Jan Bocker, Biolchim.
The Heecon Team.
The Heecon Team.
The robot by Dogtooth.
The robot by Dogtooth.
John Popa, Castleton Fruit and Vicki Smith, Dogtooth.
John Popa, Castleton Fruit and Vicki Smith, Dogtooth.
Laurens van Gestel, Felix Krischstein Hexafarms and Leonard Lievre, Lievre.
Laurens van Gestel, Felix Krischstein Hexafarms and Leonard Lievre, Lievre.
Bas Krommenhoek, Wivid.
Bas Krommenhoek, Wivid.
Ruud Kusters, Plantenkwekerij de Kemp.
Ruud Kusters, Plantenkwekerij de Kemp.
Claudia den Braver, Plantum and Giel Besseling and Michiel van Bennekom, Iribov.
Claudia den Braver, Plantum and Giel Besseling and Michiel van Bennekom, Iribov.
Henny van Gurp (Glastuinbouw Nederland) chaired the Aardbeiendag. He did so together with Klaas Walraven of Delphy, also co-organiser of the day. ZLTO is also part of the organisation.
Henny van Gurp (Glastuinbouw Nederland) chaired the Aardbeiendag. He did so together with Klaas Walraven of Delphy, also co-organiser of the day. ZLTO is also part of the organisation.
This is what the plenary programme looked like Wednesday at the Aardbeiendag
This is what the plenary programme looked like Wednesday at the Aardbeiendag
Block 1, announced by Klaas Walraven (Delphy)
Block 1, announced by Klaas Walraven (Delphy)
Adri Bom-Lemstra (Glastuinbouw Nederland) did not make it to Den Bosch due to the winter weather. She therefore addressed the audience at the Aardbeiendag digitally.
Adri Bom-Lemstra (Glastuinbouw Nederland) did not make it to Den Bosch due to the winter weather. She therefore addressed the audience at the Aardbeiendag digitally.
The Aardbeiendag is also traditionally the time to wish colleagues in the trade a happy new year.
The Aardbeiendag is also traditionally the time to wish colleagues in the trade a happy new year.
Wilco van den Berg (GroentenFruit Huis) discussed the first year of the soft fruit campaign 'Een handje zomer'
Wilco van den Berg (GroentenFruit Huis) discussed the first year of the soft fruit campaign 'Een handje zomer'
The idea for the soft fruit campaign originated on Strawberry Day 2024. Two years later, the first results are visible.
The idea for the soft fruit campaign originated on Strawberry Day 2024. Two years later, the first results are visible.
The soft fruit campaign has already reached many people.
The soft fruit campaign has already reached many people.
Ton Habraken and Dominique Blok of Svensson on energy savings and crop improvement with screens and air movement in the crop
Ton Habraken and Dominique Blok of Svensson on energy savings and crop improvement with screens and air movement in the crop
By far the majority of Dutch strawberries are still sold in supermarkets. Even slightly more in 2025 than in 2024.
By far the majority of Dutch strawberries are still sold in supermarkets. Even slightly more in 2025 than in 2024.
The message to the audience from Klaas Walraven (Delphy) was clear: show leadership on social issues.
The message to the audience from Klaas Walraven (Delphy) was clear: show leadership on social issues.
Jan van Genderen (Royal Berry) is an example for many according to Klaas Walraven (Delphy)
Jan van Genderen (Royal Berry) is an example for many according to Klaas Walraven (Delphy)
Klaas Walraven (Delphy) also discussed research on 100% green strawberry growing.
Klaas Walraven (Delphy) also discussed research on 100% green strawberry growing.
The list of challenges is even longer than the list of pests for which good working solutions have already been found for strawberry growers in a 100% 'green cultivated crop'.
The list of challenges is even longer than the list of pests for which good working solutions have already been found for strawberry growers in a 100% 'green cultivated crop'.
Gijs Heineke spoke on behalf of Albert Heijn. Strawberries are an important product group for the supermarket chain.
Gijs Heineke spoke on behalf of Albert Heijn. Strawberries are an important product group for the supermarket chain.
Albert Heijn wants to move towards 45% market share
Albert Heijn wants to move towards 45% market share
Gijs sees growth opportunities for the Dutch strawberry on behalf of Albert Heijn
Gijs sees growth opportunities for the Dutch strawberry on behalf of Albert Heijn
Good varieties are important so that the Dutch strawberry continues to taste good and is of high quality. If that is the case, AH is always willing to buy the strawberries, Gijs said, even if, due to a trial, a grower is once a little less easy to achieve the required specs.
Good varieties are important so that the Dutch strawberry continues to taste good and is of high quality. If that is the case, AH is always willing to buy the strawberries, Gijs said, even if, due to a trial, a grower is once a little less easy to achieve the required specs.
Martin Scholten (WUR)
Martin Scholten (WUR)
In his last presentation before retirement, Martin Scholten (WUR) compared the Netherlands and Denmark and their handling of transitions in rural areas. Both countries know the battle between nature and agriculture, but deal with it differently.
In his last presentation before retirement, Martin Scholten (WUR) compared the Netherlands and Denmark and their handling of transitions in rural areas. Both countries know the battle between nature and agriculture, but deal with it differently.
Maurice Wubben on stage to talk about Robocrops.
Maurice Wubben on stage to talk about Robocrops.
Gondy Heijerman of Delphy kicked off block 3 on the plenary stage.
Gondy Heijerman of Delphy kicked off block 3 on the plenary stage.
Gondy Heijerman (Delphy) discussed research into sustainable unlit strawberry cultivation.
Gondy Heijerman (Delphy) discussed research into sustainable unlit strawberry cultivation.
Delphy's research looked at the effect of propagation and climate on production quality in an unlit sustainable strawberry crop.
Delphy's research looked at the effect of propagation and climate on production quality in an unlit sustainable strawberry crop.
Iza de Bruijn zoomed in on whitefly in strawberry cultivation on behalf of Koppert.
Iza de Bruijn zoomed in on whitefly in strawberry cultivation on behalf of Koppert.
Iza de Bruijn (Koppert) advocated a preventive approach to whitefly
Iza de Bruijn (Koppert) advocated a preventive approach to whitefly
Lianne van Wijk of ICL discussed the impact of changing legislation on their production of fertilisers, such as Osmocote.
Lianne van Wijk of ICL discussed the impact of changing legislation on their production of fertilisers, such as Osmocote.
ICL is building the sustainable future of Osmocote told Lianne van Wijk.
ICL is building the sustainable future of Osmocote told Lianne van Wijk.
The closing word was for grower Jeroen Schwering. He is chairman of the Dutch National Crop Committee Strawberry.
The closing word was for grower Jeroen Schwering. He is chairman of the Dutch National Crop Committee Strawberry.
And off to day two, the International Soft Fruit Conference
And off to day two, the International Soft Fruit Conference
Simon Craeye of Inagro spoke about ways in cultivation to take the notorious peaks out of strawberry cultivation to stabilise crop work
Simon Craeye of Inagro spoke about ways in cultivation to take the notorious peaks out of strawberry cultivation to stabilise crop work
Teun Leenders, Fall Creek, talked about the availability of blueberries in the EMEA region
Teun Leenders, Fall Creek, talked about the availability of blueberries in the EMEA region
Bayer launched their new variety, Baya Solara. Pictured are Alin Borleanu and Will Roberts.
Bayer launched their new variety, Baya Solara. Pictured are Alin Borleanu and Will Roberts.
Hans Puijk, PuijkFruit/Brightberries, talked about raspberry variety Rubin and the importance of stability in raspberry supply for market growth
Hans Puijk, PuijkFruit/Brightberries, talked about raspberry variety Rubin and the importance of stability in raspberry supply for market growth
Stef Laurijsen of Proefcentrum Hoogstraten on energy saving in early strawberry production
Stef Laurijsen of Proefcentrum Hoogstraten on energy saving in early strawberry production
Pim Kleeven of Delphy on growing blackberries with minimal use of fossil energy
Pim Kleeven of Delphy on growing blackberries with minimal use of fossil energy